Affiliate marketing knowledge base

Affiliate marketing

A type of online marketing in which a person promotes other people’s goods and services and is rewarded for certain actions performed by users (s)he has delivered. How did it all begin? Read about the history of affiliate marketing.

API (Application Program Interface)

A set of rules which specifies how various software components should interact. API enables effective communication between software programs which use each other’s features and resources. 3snet affiliate network accepts traffic via API.

Lead

An action performed by a user on the advertiser’s website (request, registration, phone call, etc.). The action indicates the user’s response to marketing communication regarding goods and services which are offered on the website. A lead is received when a potential client has left contact information (name, phone number, email address, etc.).

Affiliate marketing pricing models

Schemes of money relations between the advertiser and the affiliate. The affiliate delivers the type of traffic required by the advertiser and gets paid for each new user who has performed a certain action.

• CPA (Cost per Action) pricing model implies that the affiliate commission is paid for a single action performed by a user.
• CPL (Cost per Lead) pricing model implies that the affiliate commission is paid for each lead delivered by the affiliate.
• RevShare pricing model implies that the affiliate receives a percent of the profit.
• CPI (Cost per Install) pricing model implies that the affiliate commission is paid for each install of an application or software.
• CPM (Cost per Mille) pricing model implies that the affiliate commission is paid for 1,000 impressions.

Hold period

A time which affiliate commission payout is delayed for as the advertiser is checking the quality of traffic delivered by the affiliate.