CPM stands for Cost per Mille, also called cost per thousand (in Latin and French, mille means one thousand), and implies a payout for 1000 impressions. CPM pricing model is popular in display advertising (banners, branding, video, etc.) and widely used by independent platforms, teaser networks, some services, for example, Facebook. Instagram, VK, etc.
Advantages of CPM pricing model
Other pricing models
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