RevShare is the abbreviation for Revenue Sharing. The affiliate choosing affiliate programs with RevShare pricing model receives not a fixed amount of money but a percent. Most often, it is a percent of the player’s losses, but sometimes it can also be a percent of turnover, sum of bets, deposits, etc.
RevShare is most commonly used in gambling and betting verticals. When calculating revenue share, advertisers often take into account bonuses that have been given to the player.
How does RevShare work?
The affiliate delivers a new client to the advertiser’s website. The client makes deposits, bets, plays games, etc. The advertiser gets profit and shares it with the affiliate (i.e., the affiliate receives a percent of the player’s losses). It can be 20% to 70% revenue sharing depending on terms of the offer.
RevShare is used in various other offers as well, e.g., in goods, finance verticals, etc.
Advantages of RevShare pricing model
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