Russian bookmaker Leon has chosen Timati, a Russian hip hop artist and record producer, as the face of its new large advertising campaign.
“We’re sure that this collaboration will be interesting for both our audience and Timati’s fans. It wasn’t a random choice—everybody knows that Timati is really into sports and betting,” Leon’s press service has commented.
The advertising campaign implies, among other things, production of media content, including a series of promo videos for TV and online. The bookmaker and Timati will hold various joint promotions, among which will be a giveaway of a Mercedes Benz. Development of merchandize is already underway.
In 2018, Timati became an ambassador of another Russian bookmaker Fonbet.