Automated bidding for LinkedIn content
LinkedIn launches automated bidding for sponsored content. The system is based on machine learning and is able to select the ideal rate for your campaigns within the specified budget. Thus, the advertiser will be able to get maximum results at a bargain price: more clicks, impressions, potential customers, conversions or even video views.
New features of Google Ads search ads
Advertisers can create dynamic search ads in Google Ads, based on landing pages from the current standard groups of ads. To do this, choose “Target pages from standard ad groups” from the general category list, when setting an ad. As a result, the target of advertising will be landing pages in the account to which the ads are sent.