BLOG

All rubrics Best offers Cases Contest News Promocode Activity Knowledge base

Online is the only growing segment of Russia’s advertising market

In 2019, advertisers In Russia spent on online advertising 20% more than they did in 2018.
According to the Association of Russian Communication Agencies, revenue from TV advertising decreased by 6% and amounted to 175 billion rubles.
In the radio segment, advertisers spent 16 billion rubles, or 5% less than in 2018. Print media advertising revenue fell by 16% to 15.1 billion rubles.
The out-of-home segment (outdoor, transit, indoor advertising plus advertising in cinemas) saw no changes—annual revenue amounted to 43.8 billion rubles.
Last year, advertisers in Russia spent a total of 494 billion rubles on advertising, a 5% increase from 2018. Taking into account the cost of marketing strategies, promotional products, and advertising agencies services, Russia’s advertising market was worth 850-870 billion rubles.

Subscribe to news, cases, offers