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Case: Monetization of the German e-mail database for binary options

Some time ago I worked as a freelancer and I had a client – a German business portal. Financial market news, political and public news were published there. I was responsible for maintaining activity on the portal by sending news to the subscribers via email, so I gathered a database of active users about 250K (those who regularly opened letters). Unfortunately, we had to part with that client

3snet affiliate manager found me on my request “how can I monetize this good” at one of the webmaster’s forums. He offered me to monetize my database through their mailing service. I thought that I’d better monetize it by myself. 3snet manager showed me the prices for the financial traffic, and I decided to try.

Offer: GELD GEHEIMNIS CPA DE
Paid action: First deposit
Payout: 350$
Period: March 2017
Advertising format: E-mailing
Money spent: 700$
Profit: 8050$

1) I bought a package of one mailing service for $ 700. With this package, I could send any volumes of letters to 200K subscribers for a whole month..

2) I did not know which offer would work best, and so I decided to start with a test letter for all the offers that meet my geo:

  • GELD GEHEIMNIS CPA DE
  • Tropical Trade CPA Tier1
  • iTrader CPA EN, GCC
  • Utrader CPA EN

The letter was made in German, so the English landings did not work at all.
The letter was kind of a news review of binary options, and since GELD GEHEIMNIS CPA DE was a local broker, it turned out to be the most interesting for the German public.

3) Having figured out what is interesting to news subscribers, I started sending out different letters in small packages to understand what works best. It turned out that the most interesting thing for this public is the news about who spent money and where.

4) I sent out several letters to the database with news from users, and the matter remained with the call center of the broker, which did not disappoint.

Below there is a table of how the campaign was going.
We see that the main mailing I made on 9.10 March to all of the users, and then I sent only to those who have not opened the letters, and then to those who opened, but did not go to the site of the broker.

Well, it turned out juicy. BTW I was offered 300 euros for this database))) Good for me, that i did not sell it!

To cut a long story short, I continue to work with 3Snet, especially since the part of the database did not fit into the package that I bought for distribution, I’ll try to tell you about the successes in April!

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