Pictures of happy elderly people attract more users on various websites. Experts have concluded that a picture of a smiling elderly woman attracts more clients than any other picture.
- women are trusted more than men;
- older people are trusted more than younger people;
- smiling faces are more attractive than neutral face expressions;
- pictures of beautiful people get more views.
Clients also prefer pictures in which people are interacting with each other in some way.
Elderly people have become more active internet users. In 2019, people aged 65 and above contributed the most to this tendency. The number of internet users in the 65+ age group grew from 26% to 36%. Among people aged 50 to 64 years, the share of internet users increased by 3% (66%).