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How to direct traffic towards gambling in Slovenia?

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Slovenia is a European country with a moderate regulation of gambling. Slovenia is in the European Union, therefore gambling here is run by written laws.  

Regulation of gambling in Slovenia

This sector is regulated by the Gambling Act (Zakon o igrah na srečo), which was passed in 2012. The Act provides for special mechanisms to counteract fraudulent activities in the gambling industry, and contributes to fighting against money laundering in casinos.

Within the framework of the legislation, the following types of gambling are distinguished:

  • games where players face off against each other (poker, baccarat);
  • games where players face off against the casino (card games);
  • dice games (craps, tai sai);
  • board games;
  • lotteries (including bingo, keno, etc.);
  • slot machines (slots).

The State Tax Service (Davčna uprava Republike Slovenije) and the Ministry of the Interior (Ministrstvo za notranje zadeve Republike Slovenije) are responsible for monitoring compliance with gambling legislation.

Since 2016, various officials have been introducing bills to suggest changes in the gambling regulation. The first sector to be influenced by this initiative is the online segment. The necessity to make a decision is driven by the requirement of the EU laws.

Experts say that now the vast majority of online games are on the websites of foreign operators and users prefer the services of unlicensed foreign casinos. Thus, the state does not receive any taxes and the budget loses a huge amount of money. According to the data (for 2018) presented by Branko Forman, 85% of the income leaves Slovenia. According to his calculations, every year the state budget could receive €500,000 from license fees and taxes.

However, none of the proposed reform and licensing of the online market bills has been adopted.

The present situation in Slovenia is unique. There are no rules restricting foreign gambling websites. A foreign gambling internet site may have a license of any jurisdiction or even operate without it. However, the local regulator`s license is required to run local gambling websites in Slovenia.

How to get a Slovenian gambling license?

The Ministry of Finance (Ministrstvo za finance) is responsible for licensing so that the gambling business in Slovenia is legal. Official website is  https://www.gov.si/drzavni-organi/ministrstva/ministrstvo-za-finance/

The gambling operator undertakes to conclude a concession agreement with the Government of the country.

In 2016, the legislation of Slovenia was amended regarding the licensing of local online casinos. Obtaining a permit is possible under the same conditions as for land-based establishments, but there are additional requirements. How to obtain the license to run an online casino in Slovenia?

Features of the target audience of players from Slovenia

The country is located in Central Europe, with a population of about 2 million people. Slovenia has a developed economy, with a GDP of $58.979 billion (figures of 2011), or about $29,000 per person. In 2020, the country has a minimum wage of about 1,000 euros, and an average salary in the country is 2028.42 euros.

Slovenia has a prosperous and well-off society, open to various offers and with a positive attitude to advertising.

All citizens over the age of 18 have the right to gamble.

Within the framework of the legislation, there are special mechanisms for protecting the rights of players:

  • The stipulated maximum of funds that the gambler can spend monthly. Being the limit violated, the access to the online casino is blocked.  
  • Self-restriction. Any player can protect themselves from playing by writing a letter to an official department so that  land-based and online casinos will no longer  provide services to them.

The official language of the country is Slovenian. The older generation understands Russian, the younger generation knows English well. Therefore, in this country, it is not necessary to translate landing pages and creatives into Slovenian: you can leave them in English or Russian, depending on the age category.

Half of the Slovenian population actively uses Facebook. Google is also very popular, and YouTube is the fad.

Which casinos and online games are popular in Slovenia?

Among the most visited online casinos are Bet365, Omnislots, NetBet, 32Red, Casino-X, Vulcan Vegas, BetWinner.

Offers from these and other casinos that are looking forward to cooperation with affiliates  from Slovenia who will earn by the schemes:

  • RevShare – a percentage of the player’s lost amount;
  • CPA — money paid for a deposit of a certain amount.

The most popular slot machine according to the Slovenian online casinos – the Book of Ra (the Egyptian theme). Lucky Lady’s Charm, Rex, Plenty on Twenty, Sizzling Hot Deluxe, and Starburst slots are also popular.

The main feature of the Slovenian gambling market is its stability. The regulation is effectual; the changes are rare. At the same time, players have an opportunity to play modern games and use new services, and the industry is efficient and profitable.

If you have news about gambling in Slovenia or you find a mistake in the text, write to us in the Telegram!

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