Affiliate programs of casinos are always in demand among webmasters – the target gambling audience is well converted, and traffic sources are accepted by everyone except the incent and fraud. Online gambling business is one of the most cost-effective, as well as work on affiliate programs in this field: many schemes of work, geo, large payments to webmasters. Advertisers in this vertical line especially help webmasters with creatives and care about optimizing partner’s traffic, offering intermediate web-layers for different GEO and devices.
How do casino affiliate programs work?
- A new partner (arbitrator) receives a special (referral) link to the casino. It will be possible to determine who exactly the new visitor came from with it tracking link.
- Partner places attractive information for new players and a link in social networks, blogs, websites, embeds in emails, etc. Some casinos provide their own creatives (materials to attract new users), others allow their own (but sometimes with limitations and refinements).
- After the new player follow the link and performs the necessary action (registration, deposit, start of the game), the partner receives a specified reward from the casino: the exact amount or percentage.
- A partner can track the success of an advertising campaign, change its strategy, getting more and more money from the casino.
An important place in the successful work is the quality of promotional materials. It is necessary that they attract exactly the audience that is required by the online casino. First and foremost, we are talking about a solvent population, so gambling is most often prohibited from attracting minors. A distinctive feature of regular visitors of online casinos can be called gambling and the desire to get easy money. Both men and women can play. According to research, frequent visitors to the casino are single people over the age of 30, whose work leaves them enough time and money for entertainment.
Equally important is the channel for receiving traffic. The advertiser often precisely indicates where he wants to get new users in gambling offers. But there are enough offers, in which partner can choose the source himself. Social networks (Facebook, Instagram, VKontakte), messengers (Telegram), applications, youtube, doorways, e-mailing and push notifications are well converting. Fraud and incent traffic are forbidden.
No one gives ready-made solutions, so a partner can monitor the effectiveness of their advertising campaigns and change the placement of creatives and links.
There are several schemes via which you can earn on gambling:
- CPA stands for Cost Per Action and translates as “pay per action”. In this case, the advertiser is ready to pay a certain amount only for a specific action performed by the new user. In particular, in the CPA, a casino is paid for the first deposit made or for an “active player” (which, after making money, begins to spend it on games).
- The CPL (Cost Per Lead) scheme is often called a kind of CPA. Here, too, we are talking about the commission of an action, but of a different kind. The advertiser pays for the lead, that is, the contact details left by the new player. In casino affilate programs, you will usually be paid for the registration of a new user on the site or in the application. CPL rates are lower than CPA.
- RevShare is one of the most popular payment models in gambling affiliate programs. In this case, the advertiser pays a certain percentage (from 30 to 50%) of the amount of deposits made by the new user or the profit received by the casino. An important advantage of this system of work is that the webmaster receives his payments all the while the player makes actions on the casino’s website (that is, making deposits and playing).
You can work on the affiliate program of the casino directly. But it is much more profitable to do this through an affiliate network. The main advantage of cooperation is that the network has a long-term relationship with all casinos, which allows you to quickly and effectively resolve issues, receive payments, increase limits and rates, if the traffic suits the advertiser.
CPA-network 3snet offers its affiliate-publishers the best conditions for cooperation:
- a wide variety of gambling offers, the opportunity to work with famous and new brands;
- extensive GEO (Russia, the nearest countries Ukraine, Kazakhstan, Belarus), European countries, China, USA, Australia.
- various payment models (CPA, CPL RevShare), stable payments;
- possibility to get individual conditions and higher rates;
- Working cases and tips of proven masters;
- constant support and consulting via skype.