ROIads is an advertising network focused on push and pop traffic. It is actively used to run iGaming campaigns in Tier 1 and Tier 2 GEOs, where large offers compete and traffic quality requirements are higher.
When combined with 3SNET offers, this makes it possible to build manageable campaigns with a clear logic for testing and optimization.
In this guide, we will cover:
- how to sign up for ROIads and 3SNET;
- how to set up tracking and postbacks;
- how to choose an offer;
- how to launch campaigns in Push and Pop formats.
Why ROIads Is a Good Fit for iGaming in Tier 1 and Tier 2
ROIads specializes in push and pop traffic and operates in more than 200 GEOs, including Tier 1 and Tier 2 markets with high competition.
For iGaming, this is especially important. Push audiences have already subscribed to notifications, so engagement levels and intent are higher compared to traditional banner traffic. At the same time, pop traffic allows you to scale volume faster and test new GEOs or offers with a lower entry barrier. The downside is a noisier environment, which makes site filtering critically important.
Formats and Features of ROIads
The platform supports four formats: Classic Push, In-Page Push, Pop (Onclick Popunder) and Direct Click.
Targeting can be configured by device, operating system, browser, and mobile carrier. Push uses a CPC pricing model, while Pop uses CPM. Optimization tools are also available, including AI bidding and CPA Goal. These help reduce the amount of manual work but do not replace properly configured tracking and postbacks.
Differences Between Push and Pop in Practice
Push requires more precise work with creatives and responds faster to their quality through CTR. Pop, on the other hand, allows you to get traffic volume more quickly but requires stricter site filtering and careful analysis of post-click behavior.
In practice, this translates into a simple choice:
- Push is for a more controlled first touch;
- Pop is for quick testing and scaling, but with a higher level of noise.
Step 1. Registration on ROIads and 3SNET
To launch the integration, you need to create accounts in both systems: ROIads and 3SNET. Without this, it is impossible to set up tracking and correctly link traffic to offers.
Registration on ROIads
- go to roiads.co and sign up as an advertiser;
- confirm your email;
- get access to the ad dashboard;
- make a deposit (minimum $250 to start).
Registration on 3SNET
- sign up at 3snet.co;
- complete your profile (traffic sources and verticals);
- wait for account approval;
- get access to offers and smartlinks.
How to Connect ROIads and 3SNET
After registration, the integration works through tracking:
- the tracking link from 3SNET is inserted into the ROIads campaign;
- all traffic is then tracked via click ID;
- this is the foundation for accurate analytics and postbacks.
Step 2. Smartlink or Direct Offer
After registration, you need to choose how to work with traffic in 3SNET: use a smartlink or launch a campaign on specific offers. These approaches solve different problems at the testing and scaling stage.
A smartlink automatically distributes users across offers based on GEO and device.
It is suitable for:
- quick test launches;
- working with mixed traffic;
- initial validation of integrations.
Advantage: speed of launch.
Disadvantage: limited control over the funnel and specific offers.
Current selections of the best 3SNET offers for Tier 2 and Tier 3 can be found in the Best Offers section on 3SNET. This will help you quickly orient yourself when choosing an integration for testing.
Direct Offers: Control and Scale
Direct offers are used after initial tests, when working GEOs, devices, and formats are already clear.
This approach provides:
- higher payout potential;
- full control over the funnel;
- the ability to precisely optimize landing pages and creatives.
But it requires more time for testing and analysis.
How to Choose GEOs and Offers
For initial campaigns, it makes sense to ask your 3SNET manager for current offers for Tier 2 and Tier 3. In these GEOs, the entry cost for testing is usually lower than in Tier 1, and auction competition is lower. Availability, terms, and offer IDs may change. They should be confirmed before launching.
Before launching, it is also useful to use the Insights section in ROIads, where Current Win Rate, Avg CPC, and Top CPC are available for each country. This helps assess competition and the approximate cost per click before starting the campaign.
- Current Win Rate;
- Avg CPC;
- Top CPC.
This helps estimate competition and CPC before campaign launch.
Offer Examples (Tier 2 / Tier 3)
Tier 2:
- Argentina — Melbet 6 countries, CPA, Push and Pop.
Before launching in this GEO, it is useful to study the iGaming market overview of Argentina: advantages, case studies, tips.
- Brazil — KTOcom CPA BR ftd, CPA, Push.
Brazil is one of the key Tier 2 markets. The guide on making money in the Brazilian gambling market will help you understand its specifics.
- Singapore: GEMBET CPA SG ftd, CPA, Push and Pop.
Tier 3:
- Azerbaijan: Melbet CPA 31 countries, CPA, Push and Pop.
Azerbaijan is a Tier 3 GEO with relatively low competition. The specifics of promotion and potential pitfalls are covered in the overview of online betting and gambling in Azerbaijan.
- Bangladesh: Dhoni88 CPA BD ftd, CPA, Push and Pop.
Bangladesh is a large and growing market with its own payment nuances. Before testing, it is worth checking out the overview of betting and gambling promotion in Bangladesh.
- Colombia: Melbet CPA Latam, CPA, Push and Pop.
Colombia is one of the most regulated markets in Latin America. The iGaming market overview of Colombia with case studies and checklists will help you understand the nuances.
Step 3. Setting Up a Campaign in ROIads
After navigating to the Campaigns section in ROIads, you need to select the campaign format: Push or Pop. The subsequent settings depend on the chosen traffic type.
Push Ads (Classic Push / In-Page Push)
For a Push campaign, it is important to configure the basic ad elements:
- campaign name;
- 3SNET tracking link in Destination URL;
- ad title and text;
- icon and image;
- CPC payment model.
At the start, it is recommended to:
- work with a single GEO;
- avoid mixing devices;
- keep the test budget between $30–50;
- use a frequency cap (example: 1/24).
This allows you to quickly understand the quality of the integration without overcomplicating the data.
Pop Ads (Onclick Popunder)
Pop campaigns operate on a CPM model and are focused on quickly generating volume.
Main settings:
- 3SNET tracking link in Destination URL;
- GEO selection;
- device configuration (if necessary);
- visits per user (typically 1/24 at the start).
Pop allows you to obtain statistics faster, but requires more active site filtering after launch.
AI Bidding and Optimization Logic
The AI bidding and CPA Goal tools should only be enabled after:
- the postback is configured;
- the first conversions have been received;
- basic data volume has been collected.
Without these, the algorithms will not be able to optimize traffic correctly.
Step 4. Tracking and Postbacks
Tracking is the foundation of the ROIads + 3SNET integration. It allows you to link a click, registration, and subsequent conversion within a single analytics system. Without proper configuration of this stage, campaign optimization will be impossible.
Step 4.1. Obtaining the Tracking Link
The tracking link can be obtained:
- through your 3SNET manager;
- directly in the offer or smartlink interface.
Before launching, it is important to verify the presence of key parameters (click ID and macros), as these are what link the click to the conversion.
Step 4.2. Adding the Link in ROIads
During the campaign creation stage in ROIads, the tracking link is inserted into the Destination URL field.
The main parameter here is the click ID, which allows you to:
- link a click in ROIads;
- with an action in 3SNET or a tracker.
Additional macros (GEO, device, source) available in the ROIads interface may also be used.
Step 4.3. Setting Up the Postback
A postback is needed to send conversion data back to ROIads.
In the settings, select the Postback request type, after which the system begins to receive events by click ID.
In the iGaming vertical, different events can be tracked:
- registration;
- deposit;
- qualification.
Important: in many iGaming offers, qualification is the actual payout event. The advertiser pays not for the deposit itself, but for a user who has met the wagering requirements.
Where to Get the Postback URL
Current postback URLs are located in the Tracking section within ROIads.
Typically, two types are available:
- a general postback for conversions;
- a postback for FTD (first time deposit).
The specific option depends on the offer terms and the payment model.
Step 5. Data Analysis and Optimization
After launching campaigns, the key stage begins: analysis and optimization of the integration based on data from ROIads and 3SNET.
It is important to look at both systems together: ROIads shows traffic behavior, while 3SNET shows its monetization.
ROIads Metrics
In ROIads, the following are tracked:
- impressions;
- clicks;
- spend;
- CTR;
- breakdown by site (Segment).
This data helps understand which sources are generating traffic and where the main budget drain is occurring.
3SNET Metrics
In 3SNET, the following are analyzed:
- clicks;
- conversions (registrations, deposits, qualification);
- EPC;
- revenue.
This is the monetization layer, which shows the real effectiveness of the integration.
Key KPIs
The main performance indicators:
- CPL — cost per lead;
- CPA — cost per action;
- CR% — conversion rate;
- ROI — overall profitability.
Optimization Logic
Optimization in ROIads is not based on a single metric, but on accumulated data.
The following approach is typically used:
- first, a minimum volume of data is collected (3–5 target conversions);
- then initial decisions are made regarding scaling or pausing;
- after that, the campaign is gradually cleaned of underperforming sources.
Practical Optimization
In practice:
- sites without conversions are turned off;
- sources with high CR are scaled;
- new creatives are tested (for Push);
- targeting is narrowed by GEO and device (for Pop).
Additionally, whitelist and blacklist can be used if available in ROIads or through a manager.
What to Consider When Choosing Offers
When working with iGaming traffic in the ROIads + 3SNET integration, the choice of offer directly affects CR and overall ROI. Even with high-quality traffic, a weak offer can break the entire setup.
Local Payment Methods
It is important to consider whether the offer supports local payment methods.
For example:
- Brazil: PIX;
- Bangladesh: bKash.
If local payment methods are not available, deposit conversion is typically significantly lower, even with good traffic.
Final ROI is also affected by how well the landing page converts registrations. This makes LPM metrics worth considering, along with adapting landing pages to the specific GEO.
Offer Terms
Before launching, it is necessary to carefully check:
- wagering requirements;
- advertiser KPIs;
- GEO restrictions;
- allowed traffic sources.
Offers with a clear welcome bonus often convert better in Push traffic, but this does not compensate for a weak brand or inconvenient payment infrastructure.
Brand Demand
Before launching, it is worth checking interest in the brand using tools such as Google Trends. Before making a final choice of offer, it is also useful to consult the affiliate program reviews on 3SNET, where terms, features, and feedback on specific advertisers are collected.
A lack of demand does not make an offer unworkable, but it increases the burden on creatives and pre-landing pages.
Recommendations for Launching Campaigns
At the start, it is important to follow basic testing discipline:
- use one GEO and one device;
- do not change multiple parameters at once;
- start with small budgets;
- test several offers in parallel;
- scale only after achieving stable conversions;
- before choosing a GEO, study the iGaming market reviews on 3S.INFO. This will help assess demand and local specifics before launch.
The ROIads + 3SNET integration makes it possible to build a complete iGaming traffic workflow, from testing to scaling, and complements the arsenal of promotion methods in this vertical.
ROIads provides access to push and pop traffic with flexible targeting settings, while 3SNET supplies offers across various GEOs, payout models, and optimization support.
With a systematic approach (clean tracking, correct postbacks, and sequential testing), this integration allows you to find winning campaigns and scale them without chaotic structural changes.
Bonus from ROIads for 3SNET Partners
Partners of 3SNET can receive an additional bonus when working with ROIads — +10% on their first deposit using the promo code 3SROI.
- Sign up for ROIads
- Join 3SNET
More guides on launching integrations with various advertising networks can be found in the section with guides on other traffic sources.
