Bet-M Affiliate Program

Bet-M: A Licensed Russian Sports Betting Offer for Affiliates

Join the affiliate program and start promoting a licensed operator on the Russian sports betting market. Here’s the key fact affiliates need to know upfront: the Astrabet brand has shut down, and its license and assets were acquired by a new operator that relaunched the project under the name Bet-M. The rebranded bookmaker officially went live in October 2025.

Brand History: From Astrabet to Bet-M

Astrabet entered the licensed Russian betting market in 2022 and even won the industry’s “Debut of the Year” award, but the operator later ceased operations. Its license and part of its infrastructure were acquired by Bet-M LLC, which relaunched the project under a new brand.

This gives Bet-M an advantage most new brands don’t have: instead of starting from zero, it inherited working infrastructure and an existing understanding of how licensed sports betting works in Russia. The bookmaker operates under gambling license No. Л027-00108-77/00396463, issued on February 13, 2020, and is connected to the Unified CUPIS (Unified Center for Accounting of Interactive Bets), a mandatory requirement for every licensed sports bet operator in Russia.

There’s another detail worth flagging for affiliates: Bet-M’s entire charter capital is pledged to a structure linked to Stavka Ru LLC (the “1xStavka” brand). That points to solid financial backing and a long-term operating plan rather than a quick launch-and-exit setup.

About the Bet-M Sportsbook

Bet-M operates its licensed sportsbook at bet-m.ru under the legal entity Bet-M LLC, holding gambling license No. Л027-00108-77/00396463, issued February 13, 2020. The company is registered at 117218, Moscow, Akademichesky municipal district, Krzhizhanovskogo St., 15, bld. 7, unit 1/4, and operates under the brand names Bet-M and its Cyrillic equivalent «Бет-М» — useful search variations to keep in mind when producing localized content for Russian-speaking traffic.

Bet-M offers players a wide sports betting line covering more than 38 sports, from mainstream disciplines to niche markets, with the lineup expanding depending on the season. The brand’s positioning is built around what it calls the “M Rule”: a diverse betting line, strong odds, and maximum excitement for players.

The bookmaker has also made a move into esports: Bet-M is the title sponsor of the “Bet-M 33” Counter-Strike 2 team. Brand ambassadors include rapper Fardi and streamers Sayfergoat, Tadzheek, and Adm1tripov — useful hooks for affiliates building content or creatives around the brand.

Promotions and Player Offers

Bet-M’s promo lineup is built to help affiliates convert traffic into active, depositing players:

• 3 welcome free bets on a first deposit from 1,000 RUB
• Weekly 5% cashback
• Express Boost — increased odds on accumulator bets
• Weekly tournament with free bet prizes
• BM Quest — earn coins for completing tasks and exchange them for prizes
• Bet builder / prediction constructor

Registration and Identity Verification

Signing up on Bet-M takes a couple of minutes: a new player enters a phone number, email, date of birth, and password, with an optional promo code field, then confirms the number via SMS code. Only players aged 18 and over are admitted.

Because Bet-M is a licensed operator, every player must complete identity verification after registering — either by entering passport details in the personal account or confirming identity through Gosuslugi or T-Bank ID, plus registering with the Unified CUPIS. Players who have already verified their identity with another licensed Russian bookmaker won’t need to repeat the process, as long as they register with the same phone number — the data is pulled automatically from CUPIS.

Deposit Methods

Bet-M supports the full range of official payment methods available to licensed Russian operators:

• Mir, Visa, and Mastercard bank cards;
• SBP (Faster Payments System), SberPay, T-Bank Pay;
• CUPIS wallet;
• YuMoney;
• mobile carrier billing (MTS, Beeline, MegaFon, T2);
• Eleksnet payment terminals.

The minimum deposit is the same across all methods — 100 RUB. Maximum limits vary by method: up to 595,000 RUB for cards, SberPay, and the CUPIS wallet; up to 15,000 RUB for SBP and YuMoney; and for mobile carrier billing, up to 13,800 RUB (Beeline, T2) and up to 15,000 RUB (MTS, MegaFon).

Personal Account Features

The Bet-M personal account covers everything a player needs: a profile section with personal data and password management, an account section for deposits, withdrawals, and transaction history, a bet history log covering recent months, a messages section with notifications and match highlights, and a dedicated bonuses and promotions tab.

Sports Betting Line and Markets

Bet-M’s line combines mainstream sports — football, ice hockey, tennis, basketball — with a wide range of niche disciplines: combat sports, water polo, biathlon, athletics, sailing, cricket, and motor and cycling sports. There are dedicated esports and “24/7 Games” (backgammon) sections. Players can build singles, accumulators, and system bets in both pre-match and live formats, with access not only to core markets (winner, total, handicap) but also extended markets, one-click betting, and bet-selling functionality.

Live streams are available in both video format and schematic pitch-graphic format, unlocked as soon as a player registers or logs in.

Mobile App

Bet-M’s apps are available for Android and iOS — both can be downloaded from the official website, with the iOS version also listed on the App Store. Minimum OS requirements are Android 7 and iOS 13.4. App functionality closely mirrors the website, with only minor interface differences. Players can browse the app before completing identity verification, and login security options include password, Face ID, and Touch ID — a detail worth factoring in when planning mobile traffic campaigns for this offer.

Player Support

• Hotline: 8 (800) 500-27-14
• Email: support@bet-m.ru
• Telegram: https://t.me/BetM_help
• VK: https://vk.ru/betm_ru
• Live chat on the website and in the app for registered users

Why Promote Bet-M Through 3SNET

Bet-M combines the profile of a new brand with the mature infrastructure inherited from the former Astrabet and financial backing tied to the “1xStavka” structure. For affiliates, that translates into a licensed platform, a wide betting line, a straightforward CUPIS-based registration flow, and a steady stream of promotions designed to retain players. You can find current terms for this and other offers in the 3SNET best offers catalog.

FAQ

What is Bet-M and how is it related to Astrabet? Bet-M is a licensed Russian sportsbook that launched in October 2025 on the assets and license of the now-defunct Astrabet brand. The project is legally owned by Bet-M LLC, with Alexey Smaznov as sole founder and general director.

Is the Bet-M bookmaker licensed? Yes. The company operates under gambling license No. Л027-00108-77/00396463, issued February 13, 2020, and is connected to the Unified CUPIS, as required by Russian law for licensed sports betting operators.

What payment methods can Bet-M players use? Deposits are supported via Mir, Visa, and Mastercard cards, SBP, SberPay, T-Bank Pay, the CUPIS wallet, YuMoney, mobile carrier billing, and Eleksnet terminals. The minimum deposit is 100 RUB.

What devices is Bet-M available on? Bet-M operates through its official website, bet-m.ru, and mobile apps for Android (version 7+) and iOS (version 13.4+), both offering functionality nearly identical to the web version.

Why send traffic to Bet-M through the 3SNET affiliate network? 3SNET provides direct access to the advertiser, dedicated manager support, and up-to-date offer terms, while Bet-M itself is a licensed platform backed by the “1xStavka” structure with an active promotions program built to retain players.