22bet Affiliate Program
About the 22Bet Affiliate Program
22Bet Partners is an international iGaming affiliate program featuring several sportsbook and casino brands. The program’s portfolio includes 22Bet, BetLabel, 22 Casino, and KoiFortune. Affiliates can choose suitable offers depending on the GEO, traffic source, and partnership model.
The affiliate program offers several monetization models, including CPA, RevShare, and Hybrid. Under the CPA model, affiliates receive a fixed commission for a qualified player who meets the requirements of a specific offer. RevShare provides affiliates with a percentage of the revenue generated by referred users, while the Hybrid model combines both approaches.
22Bet Partners works with international traffic and offers campaigns for different regions. Terms, rates, available GEOs, and player requirements depend on the specific offer. Before launching an advertising campaign, affiliates should review the conditions of the selected offer and confirm the details with their manager.
Affiliates have access to analytics and statistics tools, marketing materials, tracking of referred users, and dedicated support. Partners can monitor campaign performance and select the most suitable promotional tools for a specific GEO.
When working with the program, it is important to consider traffic source restrictions and advertising material requirements. Some promotional methods may require prior approval. Testing requirements, limits, rates, and payment procedures may also vary depending on the selected offer.
22Bet Partners Brands Available at 3SNET
3SNET offers campaigns for four brands from the 22Bet Partners portfolio: 22Bet, BetLabel, 22 Casino, and KoiFortune. Affiliates can choose suitable offers depending on the GEO, traffic source, and specific offer terms.
22Bet
22Bet is the main sportsbook brand in the affiliate program, targeting sports betting and iGaming audiences. The platform offers betting on a wide range of sporting events, including popular team and individual sports, as well as live betting.
In addition to its sportsbook section, 22Bet offers a casino with a variety of slots, table games, and Live Casino products. Users can also access a dedicated esports section. The combination of sports betting and casino products makes the brand suitable for affiliates working with different segments of the iGaming audience.
3SNET offers 22Bet campaigns for different GEOs and with different payment models. Depending on the offer, partners can work under CPA or RevShare, while traffic requirements, rates, and player qualification conditions are determined by the specific offer.
BetLabel
BetLabel is a sportsbook brand within the 22Bet Partners portfolio, targeting users interested in sports betting. As part of a multi-brand affiliate program, BetLabel gives affiliates an additional product to test alongside other 22Bet Partners brands.
The brand can be an option for affiliates looking to test sportsbook traffic across different GEOs. Before launching a campaign, partners should check the latest offer terms in their 3SNET account, including permitted traffic sources, player requirements, and available payment models.
22 Casino
22 Casino is a casino brand within 22Bet Partners, focused on online casino audiences. The brand complements the group’s sportsbook offering and allows affiliates to target users who prefer casino products over sports betting.
The product includes classic online casino categories such as slots and other gaming products. This makes 22 Casino suitable for affiliates working with gambling traffic and audiences specifically interested in online casino products.
22 Casino is part of the 22Bet Partners brand portfolio and is available to program partners alongside 22Bet, BetLabel, and KoiFortune.
KoiFortune
KoiFortune is another iGaming brand within the 22Bet Partners portfolio. The brand focuses on casino audiences and expands the range of products available to the program’s affiliates.
Having several casino brands allows partners to test different products and select the most suitable option for a specific GEO and traffic source. When launching a campaign, affiliates should consider the individual offer terms, as permitted traffic sources, KPIs, and advertiser requirements may vary.
Why Is a Multi-Brand Program Useful for Affiliates?
Having several brands within one affiliate program allows webmasters to avoid relying on a single product. Depending on the GEO and audience type, affiliates can test sportsbook and casino offers, compare conversion rates, and identify the most effective campaigns.
At the same time, the terms of each offer should be reviewed separately. Through 3SNET, partners can access up-to-date information about GEOs, rates, payment models, permitted traffic sources, testing requirements, and other conditions. 3SNET supports CPA, RevShare, and other monetization models and provides partners with analytics, postbacks, marketing materials, and dedicated support.
22Bet is an international sportsbook and iGaming brand offering sports betting and additional gaming products. The platform features betting on various sports and international competitions. Users can also access live betting, allowing them to place bets while matches are in progress.
In addition to its sportsbook offering, 22Bet provides casino products, including slots and other online gaming categories. The availability of specific products, payment methods, and service conditions may vary depending on the user’s country.
For affiliates, 22Bet can be an interesting option due to its international reach and the opportunity to work with different traffic formats. However, specific partnership conditions depend on the selected GEO, traffic source, and offer parameters.
Why Consider 22Bet Partners?
One of the key advantages of the program is the ability to work with several brands and select offers according to a specific audience. This allows affiliates to test different products, GEOs, and payment models before scaling the most effective campaigns.
Before launching a campaign, affiliates should check the current terms of the selected offer, including the CPA rate or RevShare percentage, player qualification requirements, permitted traffic sources, limits, and rules for using marketing materials. Affiliate program terms may vary depending on the market and specific brand.
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