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Fonbet for Affiliates: A Complete Breakdown of the Brand and Its Affiliate Terms

In the iGaming affiliate marketing world, few brands demonstrate the same consistency and predictability as Fonbet. It’s a trusted name for promoting to CIS countries, with brand recognition that significantly lowers user acquisition costs. Let’s explore why players stay loyal to the platform — and how the Fonbet affiliate program helps webmasters maximize their profit.

Fonbet Brand Overview — The Foundation of Conversions

Fonbet Licensing

Legality is a key factor for sustainable affiliate operations. Fonbet holds official licenses in several CIS markets:

Russia: Operating under Russian Federal Tax Service license No. Л027-00108-77/00395494 (October 10, 2014). Since April 2022, the legal entity has been LLC “Pin-Up.ru”, and the main domain is fon.bet.
Kazakhstan: Licensed under No. 21025302, issued by the Ministry of Culture and Sports of Kazakhstan (operator: Domina Fortuna, domain fonbet.kz).
Belarus: Operated by LLC “BIZON BET” under license No. 33120/670.

Local licensing not only proves legality — it directly impacts conversion rates. Users trust regulated platforms, which reduces friction at registration and first deposit stages.

Fonbet Market Position and Growth

Fonbet is a confirmed leader of the Russian betting market, with a ~38% market share. After merging with Bettery and Pin-Up (Ivanbet) in 2022, the company significantly expanded its technological capacity and audience reach.

Fonbet Sponsorships and Partnerships

The brand is a consistent investor in sports marketing. As of 2025, Fonbet is the official partner of the KHL and four top hockey clubs: Avangard, Lokomotiv, Metallurg, and Salavat Yulaev. Other notable partnerships include:

Since 2022 — general partner of FC Khimki;
Since 2023 — title sponsor of FC Akron;
Since November 2022 — sponsor of both the men’s and women’s Russian national football teams and the media team “Our Guys”;
Since March 2023 — partner of the Russian Judo Federation;
Official partner of the Russian Basketball Federation (RBF), supporting all domestic tournaments.

For affiliates, this means there’s no need to introduce the brand from scratch — Fonbet is already associated with professional sports. This recognition often boosts conversion rates by 20–30% compared to lesser-known operators.

Multiple awards, including Russian Gaming Week (2015–2018) and Best Mobile App by Runet Rating, reinforce Fonbet’s credibility among users.

Fonbet Platform and Technology

Fonbet uses an in-house platform integrated with top-tier providers such as Pragmatic Play, Evolution Gaming, and NetEnt. Key technical highlights include:

Live-stream stability: minimal lag during live betting, even under heavy load;
Optimized regional servers: ensure smooth performance for each target GEO;
Functional UX: fast deposits (1–2 minutes on average) and instant cashouts;
Responsive design: consistent usability across all devices.

The platform supports full pre-match and live sports betting, esports with extended markets, online casino slots, live dealers, and crash games like Aviator.

Languages and Devices

Official websites are available in Russian, English, and Kazakh, allowing precise audience targeting. Mobile apps for iOS and Android offer full functionality identical to the desktop version, ensuring stable conversion from mobile traffic.

Fonbet Payment Methods

A wide range of payment systems minimizes friction at the deposit stage. Users can pay with Visa, Mastercard, Mir, e-wallets (YuMoney), cryptocurrencies (USDT), and local methods such as Kaspi Gold (Kazakhstan).

For affiliates: This allows the creation of GEO-specific creatives tailored to local payment preferences, increasing final conversion rates by 15–20%.

Fonbet Affiliate Program Terms

In-house Offer Advantages

Fonbet Partners provides direct cooperation with the operator, offering several key advantages:

Instant updates: changes in rates or conditions are applied immediately without delays from intermediaries;
Competitive payouts: top EPC reaches $5, confirming strong traffic monetization potential;
Exclusive promo materials: access to unique campaigns and creatives unavailable in other affiliate programs.

Traffic Monetization Models

The program supports three models to match different traffic strategies:

CPA (Cost Per Action): fixed payments from $25 to $400 per active player, depending on GEO and offer terms;
Revenue Share: percentage of net profit, with higher rates for top affiliates;
Hybrid model: a CPA + RevShare mix after meeting specific KPIs for deposits or turnover.

Strategic tip: Start with CPA for test campaigns to minimize risk. Once LTV stability is confirmed, move to Hybrid or RevShare for maximum earnings. The hybrid model typically requires 10–15 active players per month to unlock higher rates.

Allowed and Prohibited Traffic

Allowed traffic sources:

Russia: Email campaigns, ClickUnder/Pop, Push notifications, messenger traffic;
Kazakhstan: Email campaigns, Push, content platforms, messengers (Mobile App, In-app, PPC, SEO are restricted);
Belarus: Email, ClickUnder, Push, social media, Teaser/Banner/RTB/DSP.

Universal restrictions: PPC, SEO, brand bidding, teaser networks, spam, adult content, motivated actions.

Analytics and Tracking

The affiliate dashboard provides detailed metrics on CR, EPC, and LTV, with segmentation by source, GEO, and device. Postback API integration allows seamless data sync with third-party analytics tools for automated campaign optimization.

Target Audiences and Converting Angles

Fonbet is ideal for:

Email marketers: sports and gaming newsletters with a 3–5% CR;
Push traffic specialists: sports event targeting with stable $2–$4 EPC;
Telegram channels: sports and betting communities converting up to 7%.

Example for Kazakhstan: Source: Telegram sports channel → landing page highlighting Kaspi Gold → CR 4.2%, EPC $3.8.

Payouts and Support

The program offers clear KPIs and dedicated managers to help affiliates with setup, optimization, and payments. Managers also provide exclusive promo materials and traffic insights.

Payouts are available via bank cards, USDT (TRC20), and e-wallets, with a minimum threshold of $50 and weekly payment cycles.

Through the Fonbet Partners program, affiliates get a reliable and transparent solution for CIS-focused iGaming traffic. The brand’s legal status, high trust level, and flexible partner conditions ensure stable conversion and long-term profitability. The main benefit for affiliates: predictability and confidence in performance.

How to Join Fonbet Partners via 3SNET

Connecting to betting offers through 3SNET takes less than 15 minutes:

1. Register in the CPA Network

Create a 3SNET account and complete a quick verification process.

2. Choose an Offer

Browse the catalog with two main directions — Betting and Casino — and pick the best fit for your traffic.

3. Setup and Access Materials

After selecting an offer, you’ll receive tracking links, creative assets, and postback details to configure analytics.

4. Launch Your Campaign

Start testing traffic in accordance with program rules. A dedicated manager will help you optimize campaigns for the best results.

After registration, you gain full support for a fast launch and scalable growth.

Join Fonbet Betting Offers via 3SNET!

FAQ

What is the Fonbet Partners affiliate program?

Fonbet Partners is an affiliate program that allows webmasters to earn by promoting the Fonbet betting brand. Affiliates drive traffic to the platform and receive commissions based on players’ deposits and activity. The program offers transparent analytics, flexible payment models, and high conversion rates for sports betting and iGaming traffic.

What types of traffic are accepted in Fonbet Partners?

The program works with multiple traffic sources, including SEO, PPC, social media, native, and email marketing. Affiliates can choose the most effective channels for promoting betting and gambling offers, depending on GEO and audience behavior.

What GEOs does Fonbet Partners support?

Affiliates receive regular payments based on agreed commission models, such as CPA, RevShare, or hybrid. Fonbet Partners supports convenient and secure payout methods for various GEOs, ensuring timely and reliable withdrawals.

How to join the Fonbet Partners affiliate program?

Joining Fonbet Partners is simple: register in the CPA network 3SNET and get access to the Fonbet offer. You’ll receive promotional materials, postbacks, tracking tools, and dedicated support to help you start earning right away.