PremierBet Affiliate Program

About the PremierBet Affiliate Program

Offers from PremierBet are available in the 3SNET CPA network — one of Africa’s most established sports betting and casino operators, with a 25-year track record on the continent and an active presence in more than 20 markets. For affiliates targeting African traffic, PremierBet is one of the few direct advertisers with genuine local licensing and retail infrastructure in the region.

The program offers two commission models.

Revenue Share — 20% of net player losses for the player’s lifetime. This offer covers: Angola, Cameroon, DRC, Guinea, Ivory Coast, Malawi, Mali, Mozambique, Nigeria, Sierra Leone, Tanzania, Togo, Namibia, Zimbabwe.

CPA — a fixed payment per first deposit from an active player. Available GEOs: Angola, Mali, Mozambique, Malawi, Gabon, Namibia, Zimbabwe, Cameroon, Central African Republic.

Specific CPA rates are agreed individually with a 3SNET manager based on GEO and traffic source. For current terms, check the offer description in the 3SNET best offers catalog.

How to Connect the PremierBet Offer Through 3SNET

PremierBet offers are available through the 3SNET CPA network — no direct contact with the advertiser required. This is useful for affiliates who already work within the network and want to add an African vertical to their offer portfolio without opening additional dashboards.

What connecting through 3SNET gives you:

• Single dashboard — all offers, statistics, and payouts in one place;
• Manager support — questions about postback setup and GEO selection handled through one point of contact;
• Offer comparison — PremierBet sits alongside other African and international iGaming offers in the catalog, making it easy to test several products on the same audience;
• Flexible models — RevShare and CPA for different GEOs available from the start, terms confirmed with your 3SNET manager.

Traffic Requirements and KPI

PremierBet sets high standards for traffic quality. Affiliates who fail to meet the agreed KPIs may have payment withheld at the advertiser’s discretion. Strictly prohibited: targeting minors, incentivized traffic, ASO cross-brand, messaging apps, and SMS.

The full list of accepted and prohibited traffic sources is available in the offer description inside the 3SNET dashboard. Review it before launching — this prevents wasted spend and rejected leads.

About PremierBet

PremierBet is one of Africa’s most operationally established gambling brands. With a 25-year history on the continent, the company has built something rare in iGaming: a genuine hybrid model that combines retail betting shops with a full-featured online platform across more than 20 African countries.

The key differentiator from most competitors is PremierBet’s approach to regulation: instead of operating under a single offshore license, the company obtains local licenses in each country of operation. This signals to players — and regulators — that the operator is committed to each market long-term, not simply targeting it from a distance.

Confirmed licenses include:

• Zimbabwe — Lotteries and Gaming Board of Zimbabwe (market entry December 2024);
• Tanzania — Gaming Board of Tanzania (operating as Entertainment Africa Limited);
• Malawi — Malawi Gaming and Lotteries Authority (operating as Sports Betting Company Limited).

Among confirmed brand partnerships — a joint arena project with the Didier Drogba Foundation in Ivory Coast (Grand-Bassam): Premier Projects and the foundation of the former Chelsea and Ivory Coast national team captain co-opened a sports complex for the local community. This is part of a systematic infrastructure programme active across 11+ African countries.

The platform is available in three languages: English, French, and Portuguese — covering the main linguistic markets across the continent. English serves Nigeria, Uganda, Zimbabwe, Malawi, and Ghana; French covers Cameroon, Mali, Guinea, and Ivory Coast; Portuguese serves Angola and Mozambique.

Scale and Market Position

Per the official press release of July 2025, PremierBet operates in more than 20 African countries: Angola, Cameroon, Congo-Brazzaville, DRC, Ethiopia, Gabon, Ghana, Guinea, Ivory Coast, Liberia, Malawi, Mali, Mozambique, Nigeria, Senegal, Sierra Leone, Tanzania, Chad, Togo, Uganda, and Zimbabwe — one of the widest footprints of any operator on the continent.

For affiliates, this matters: in most target GEOs, you are promoting a brand players already recognize — from retail locations, Francis Ngannou campaigns, and Premier Projects sports facilities. Existing brand awareness directly reduces the registration barrier and positively impacts CR.

What to Bet and Play on PremierBet

Sports betting is the flagship product. The line covers football (Champions League, Premier League, Serie A, local African leagues), basketball (NBA), tennis, cricket, handball, hockey, American football, and more. Live betting and live streaming are available through Premier Bet TV — over 60,000 events broadcast per year.

The casino complements the sportsbook: slots, roulette, blackjack, baccarat, and live dealer tables. In 2024, BGaming titles debuted on the platform — including Bonanza Billion and Fruit Million. PremierBet also launched proprietary crash games developed in partnership with Incentive Games. Aviator is additionally listed in the casino catalog.

Virtual sports and esports round out the offering. In 2025, PremierBet integrated Logifuture’s Simulate product across all African markets — a tool that simulates bet slip outcomes using real teams and markets, maintaining player engagement during off-seasons. Zoom Soccer (Logifuture) delivers over 30,000 pre-match and in-play virtual football events per month. Esports markets cover FIFA, CS, Dota 2, and League of Legends. Track upcoming major sports events in the 3S.INFO sports events calendar to time your campaigns effectively.

Partnerships and Brand Ambassadors

In July 2025, PremierBet renewed and expanded its partnership with Francis Ngannou — former UFC Heavyweight Champion and current Chairman of PFL Africa, originally from Cameroon — appointing him Pan-African Brand Ambassador until 2027. The partnership began in 2023 with a Cameroon focus and now spans the entire continent: marketing campaigns, promotional events, and CSR projects. Ngannou’s image — a story of resilience and African pride — aligns directly with PremierBet’s positioning and gives the brand significant earned media reach across its key markets.

Premier Projects, the CSR division operating since 2019, has committed to building or refurbishing an average of 20 sports facilities per year across Africa — basketball courts, football pitches, netball courts, and MMA facilities. The project operates in 11+ countries and includes a partnership with the Didier Drogba Foundation in Ivory Coast.

Mobile App and Payment Methods

A PremierBet app is available for Android — critical for conversion on a continent where the overwhelming majority of internet access happens via smartphone. The web platform is also fully mobile-optimized. When building pre-landers and landing pages for PremierBet campaigns, treat mobile traffic as the default, not the exception.

Payment methods are fully localized for African markets: Visa, Mastercard, MoMo, Celtiis, Airtel, MTN, OrangeMoney, Wari, e-Money, AfrMoney, Vodacom, Tigo Pesa, UBA, Mpamba, Movitel, EcoCash (Zimbabwe), InnBucks (Zimbabwe), TIPme, Proximo, and others. The dominance of mobile payment systems — MoMo, Airtel, MTN — reflects the market reality: most transactions in the region go through mobile wallets, not bank cards. For affiliates, this means audiences that already have an active mobile wallet convert at a higher rate than those who don’t.

Promotions and Bonuses

New players receive welcome bonuses and free bets. Returning players have access to cashback offers and sport-specific free bet promotions. Specific bonus terms vary by country and period — current offers are published on the national PremierBet site for each market.

Customer support runs 24/7 via live chat and email, handling deposit, betting, and withdrawal queries across all platform languages.