How to Use Push.House Traffic with 3SNET Offers?

Before launching campaigns, you need to create and activate accounts in both systems — Push.House and 3SNET. This is a fundamental step without which it is impossible to set up the connection between traffic and offers.

Registration in Push.House

1. Go to push.house and register as an advertiser.
2. Confirm your email.
3. Access your ad account.
4. Top up your balance (recommended starting amount — $50–100).

Registration in 3SNET

1. Register at 3snet.co and fill out the application form.
2. Specify your traffic sources and verticals. This speeds up account verification.
3. Once approved, you will gain access to offers and smartlinks.
4. Contact your 3SNET manager to select GEOs and offers tailored for Push.House.

After setting up your accounts, you need to choose a traffic monetization model. In 3SNET, two main options are available: smartlink and direct offers. Both approaches are used in iGaming but solve different tasks at the testing and scaling stages.

Advantages of Smartlink for Launching iGaming Traffic

• Automatically distributes users across offers based on GEO and device;
• Suitable for quick tests and mixed traffic sources;
• Provides stable EPC during the initial optimization phase;
• Reduces the need for manual offer selection.

When Direct Offers Are More Effective

• When you have data on specific GEOs and funnels;
• For more precise optimization and performance control;
• When working with Web Push and OnClick formats;
• For testing SOI / CPL flows with short registrations;
• For In-Page traffic with simple landing pages and CTAs.

Brazil (BR) — Web Push

• How to Drive iGaming Traffic in Brazil?

Marathon bet RS, Campeonbet CPA, Blaze CPA, GGbet RS, Playbet CPA, BetFury CPA.

India (IN) — Web Push

• How to Work with Gambling and Casino Traffic in India?

BetWinner betting CPA, Vavada CPA, Olymp casino CPA, Dafabet CPA, Melbet CPA.

Indonesia (ID) — In-Page
1xBet RS, BetWinner Casino CPA, Dafabet CPA.

United States (US) — In-Page

• Details on iGaming in the USA.

Xbet CPA, MyBookie CPA, Ignition Casino CPA, BitStarz CPA, Borgata CPA.

Bangladesh (BD) — In-Page

• Specifics of Promoting Betting and Gambling in Bangladesh.

Kokozino CPA, Babu88 CPA, LuckyBangla88 CPA, Kheliyabet CPA, Dhoni88 CPA, Krikya CPA.

Mexico (MX) — OnClick

• Overview of the iGaming Vertical in Mexico.

Betwarrior CPA, Strendus CPA, Melbet CPA, Ganamax CPA, Campeonbet CPA.

Pakistan (PK) — OnClick
Elon CPA, Linebet CPA, Mostbet CPA, 1xbet CPA, BetWinner CPA.

After selecting an offer in 3SNET, you need to set up tracking to properly monitor traffic sources and campaign performance in Push.House.

Obtaining a Tracking Link

Get a tracking link from your 3SNET manager that passes key parameters:

• GEO;
• device;
• click_id.

Creating a Campaign in Push.House

• Go to the campaign creation section in Push.House;
• Select the format (Web Push / In-Page / OnClick);
• In the URL field, paste the 3SNET tracking link.

Next, add Push.House macros for enhanced traffic tracking.

Example URL with Push.House Macros

https://your-3snet-link.com/?click_id={click_id}&site={site}&camp={camp}&pdpid={pdpid}&price={price}&feed={feed}&country={country}&city={city}&os={os}&browser={browser}&format={format}&lang={lang}&user_activity={user_activity}

Key Push.House Macros

Postbacks in 3SNET

Postbacks are configured at the offer level and are used to track key events:

• registration;
• deposit;
• qualification.

Important:

• sub1 = {click_id} (mandatory transmission from Push.House);
• sub2–sub8 are used for additional traffic segmentation;
• postback setup must be coordinated with your 3SNET manager.

Important Note on Payouts
Qualification is the key billable event. In most iGaming offers, payout is not triggered by a deposit, but after the user meets the wagering requirements (e.g., betting turnover).

After adding the tracking link, you can proceed to create an advertising campaign in Push.House and configure the launch parameters.

Key Campaign Parameters

1. Campaign name: set arbitrarily (e.g., 3SNET_BR_Casino_WebPush).
2. Category: select based on the offer (Gambling, Betting).
3. Pricing model: CPC or CPA Goal for Web Push and In-Page; for OnClick — CPC only.
4. Bid: cost per click or action.
5. Targeting: GEO, device, language, connection type, and other parameters.
6. Limits: daily budget and total test budget (e.g., $10 / $100).
7. Creative: text, icon, image.

Recommendations for Launch and Optimization

• Use automated rules to disable underperforming sites;
• Separate Desktop and Mobile campaigns for precise optimization;
• Apply micro-bidding to manage bids by source;
• Build white and black lists based on performance data;
• Launch the campaign after a basic settings check.

After launching the campaigns, the key phase begins: analyzing the performance of the Push.House + 3SNET combination and optimizing traffic based on data.

Push.House Metrics

• Impressions: number of impressions;
• Clicks: number of clicks;
• CTR: click-through rate;
• Spend: budget spent;
• Sources: performing websites.

3SNET Metrics

• Clicks: visits;
• Conversions: registrations, deposits, qualifications;
• EPC: earnings per click;
• Revenue: total revenue;
• CR%: conversion rate.

Key KPIs for Analysis

• CPL: cost per lead;
• EPC: traffic efficiency;
• CR%: conversion rate;
• ROI: return on investment: (Revenue – Spend) / Spend × 100%.

Campaign Optimization

• Disable websites with no conversions after 100–200 clicks;
• Test different landing pages and offers;
• Scale sources with positive ROI;
• Use automatic optimization rules in Push.House.

Working with Offers and GEOs

• Choose offers with local payment systems;
• Consider the terms (wagering requirements, KPIs, GEO restrictions);
• Check demand and regulatory specifics in iGaming market reviews on 3S.INFO;
• Use welcome bonuses to boost conversion.

Scaling the Funnel

• Separate campaigns by GEO;
• Test different creatives (A/B testing);
• Start with small budgets ($50–100);
• Scale only funnels with positive ROI.