Betika Affiliate Program

Betika Affiliate Program 3SNET

The Betika affiliate program is a promising betting and gambling offer for media buyers, website owners, and influencers working with African iGaming traffic. The Betika brand officially launched in April 2016 in Kenya and has since expanded to Tanzania, Ethiopia, Uganda, Ghana, Nigeria, Mozambique, Zambia, and the DRC.

Betika started as an SMS and USSD betting platform but by August 2016 had rolled out a full online sportsbook and casino. Within just two years, Betika moved beyond the local market: in November 2018, Brazilian football legend Ronaldinho became the brand ambassador, giving the project an international profile. By that time, Betika had already secured a leading position in Kenya’s online betting market and launched the “Betika Na Community” initiative to support sports development and local communities.

About the Betika Affiliate Program

The Betika offer is available through the 3SNET CPA network with both CPA and RevShare models. Affiliates earn either a fixed payment for the player’s first deposit or a percentage of their net losses over time. This creates a balanced monetization model for campaigns in Uganda, Ghana, the DRC, and other countries where Betika is officially licensed.

The Betika affiliate program suits partners working with mobile traffic sources, apps, PWAs, doorways, SEO, PPC, and African-focused websites and blogs. Launching such campaigns fits smoothly into standard iGaming arbitrage workflows.

If your strategy involves mobile traffic, consider Progressive Web Apps (PWA). In our article “PWA in 2025: How to Increase Conversions Without Mobile Apps” we explain why PWAs are becoming a key iGaming tool — from boosting CR and lowering CPI to bypassing App Store and Google Play restrictions.

What Betika Offers Players: Sports, Casino, and Bonuses

Betika is not just a sportsbook but a complete iGaming platform. The main focus is sports betting, covering more than 25 disciplines including football, basketball, tennis, cricket, rugby, boxing, UFC, and other popular African sports. Both pre-match and live betting offer a wide range of markets, including handicaps, totals, and combo bets.

If you plan to run campaigns around major sporting events, aligning your offer launch with tournament schedules is essential — whether it’s football, tennis, motorsport, or esports. The 3S.INFO Sports Calendar 2025–2026 features key dates for finals, playoffs, international tournaments, and local championships across almost every sports vertical — a valuable tool for timing your ad rotations, seasonal creatives, and traffic scaling.

Beyond betting, Betika offers an online casino with slots, table games, and live dealer options from leading providers. Slots feature modern mechanics such as Hold&Win and Megaways. Players can also enjoy crash games like Aviator, plus virtual sports.

The brand actively engages players with incentives: welcome bonuses on first deposits, free bets, boosted odds on top events, and special promos for major tournaments.

Payment methods include both local and international options: M-Pesa, Airtel Money, Visa/Mastercard bank cards, mobile wallets, and — in some GEOs — direct bank transfers.

The platform supports multiple languages including English, Swahili, French, and Portuguese, making it easy to localize campaigns for different African markets.

Betika Affiliate Program Terms and Models

Partners can choose between CPA (fixed rate per first deposit) and RevShare (percentage of player net losses). RevShare offers long-term monetization potential but carries higher risks, such as retroactive payout changes or account closures due to low activity. For strategies to safeguard your revenue, see “How to Reduce Risks When Working With RevShare.”

One of Betika’s advantages is a very low minimum deposit — starting from the local currency’s smallest unit — allowing affiliates to test campaigns with minimal risk.

Even the best gambling offer won’t convert if the payment page isn’t adapted to local methods. Our article “LPM in iGaming Arbitrage 2025” explores current trends from Pix and UPI to Nequi and OXXO, showing how decline rates, session drops, and local restrictions affect CR — and how to avoid them.

Payouts are usually made monthly after KPI verification. Metrics tracked include registrations, deposits, and FTDs, with RevShare calculated daily and negative balances reset at month-end.

Allowed traffic sources: In-app, SEO, ASO, PPC (where permitted), FB App*, doorways. Prohibited: incentivized traffic, tipsters, fraud, misleading creatives, branded or cross-brand campaigns without advertiser approval. These restrictions ensure traffic quality and protect against advertiser sanctions.

Why Betika Stands Out in Africa’s Competitive iGaming Market

Competition is increasing, but Betika’s strength lies in local market understanding: SMS/USSD betting, “Bila Bundles” (zero-data zone), a low entry cost, and a stable brand backed by community initiatives. The product range — sports betting, crash games, virtual sports, and casino — is fully integrated under one platform.

Slots remain the main revenue driver for most online casinos, generating up to 80% of total GGR. To learn which mechanics and titles are trending in 2025 by region, see “Online Slots 2025: What Converts and Where the Traffic Is.”

Top competitors include international operators trying to penetrate Africa, but Betika wins with localized UX and payment options tailored to regional players.

In African market reviews, Betika is often described as one of the most accessible platforms — with a responsive app, mobile money payouts, and easy registration via USSD and SMS.

Through the 3SNET dashboard, affiliates gain access to a full set of creatives: banners, ad copy, offers, KPI tracking, conversion, ROI, and DR (deposit + wager) reports. A/B creatives, promo plans for major events, and API updates are often available.

In CPA marketing, a high payout doesn’t always equal high profit. The key is focusing on ROI (Return On Investment). For practical tips on campaign analysis and optimization, see “ROI in CPA Marketing.”

How to Start With Betika via 3SNET

Register at 3SNET, apply for the Betika offer, and coordinate your traffic sources and creatives with a manager. You’ll then get access to stats, links, and materials — ready to launch and track your campaigns.

If you’re targeting African iGaming markets, especially in Uganda, Ghana, or the DRC, Betika offers a low-risk entry, fast local deposits, a strong brand, and a streamlined process. Partner campaigns scale efficiently, and 3SNET provides professional support at every stage.

Join the Betika Affiliate Program!

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