Esports is a fast-growing sphere in-between sports and computers. Team and individual esports tournaments take place daily, the audience is growing. Not surprisingly, ’esports traffic’ has become a very popular search query. 3snet connects affiliates to esports offers with CPA and RevShare pricing models.
Esports target audience is young people from around the world, including Europe, Russia, and the CIS countries. Detailed information about terms of cooperation is always given in the description of every offer: test campaign procedure, cap and commission rate increases, schedules of checkups and payouts. Affiliates can make use of the tournament calendar and pre-made landing pages for every event given that esports is far from lacking various events.
Betting on esports is quickly gaining popularity among male audience that is why esports target audience can be identified as men aged 18-40 with online games- and esports-related interests. In some offers, such users have to constitute up to 90% of traffic.
Esports has been a highly profitable industry for quite a long time now. Esports market amounted to $775 million in 2018 and is projected to reach $1.8 billion by 2023 at an average annual growth rate of 18.3% for the period of 2018-2023. According to the NewZoo agency, the global esports audience will grow from 454 million in 2019 to 645 million in 2022.
In 2018, the number of esports viewers was:
Esports is one of the best niches when it comes to young audiences. It should be taken into account that this type of audience has a generally negative attitude toward advertising. To reach young audiences effectively, you should speak their language and be as creative as possible. Rather than using traditional pre-rolls or banners, try making use of situational marketing and work with their idols.