Dream11 Affiliate Program

Dream11 (Dream11 Affiliate Program) is the official affiliate program of India’s largest fantasy sports platform and one of the global leaders in this segment. The product primarily targets the Indian market (IN) — the largest and most promising audience for fantasy sports.

Unlike traditional betting and casino products, Dream11 offers a skill-based entertainment model: users create virtual teams of real players and compete based on their performance statistics in actual matches. This key distinction directly impacts the platform’s legality in India and its scalability.

Looking for similar high-converting offers? While Dream11 is not currently listed in the 3SNET catalog, you can explore other top affiliate programs in the iGaming and betting verticals:
All 3SNET Affiliate Programs

Not with 3SNET yet? Sign up to access exclusive offers, high payouts, and dedicated account manager support:
Register with 3SNET

What is Dream11 and How the Affiliate Model Works

Dream11 is a fantasy sports platform founded in 2008 in India. Users create teams, join tournaments, and win based on the real-world performance of selected players.

The Affiliate Program is structured around driving new user registrations and deposits, as well as promoting ongoing engagement.

Common monetization models:

• CPA — fixed payment per new depositing user
• Hybrid — CPA + RevShare
• RevShare — percentage of platform revenue or losses

Fantasy sports is a retention-driven product, not a one-time transaction, meaning user LTV is higher than in traditional gambling.

What is Fantasy Sports and Why It’s a Strong Offer

Fantasy sports is a vertical where the user acts as a team manager, not just a bettor.

Key differences from betting:

• Results depend on aggregated player statistics
• Strategy and analytics are crucial
• Legally classified as a game of skill in most Indian states

A detailed guide on mechanics and monetization is available here:
What is Fantasy Sports

This model allows Dream11 and similar brands to scale efficiently without the regulatory restrictions typical of gambling.

Brand History and Scale

• 2008 — Dream11 founded
• 2012 — freemium model launched
• 2018 — 45+ million users
• 2019 — unicorn status ($1B+ valuation)
• 2023–2024 — over 200+ million users

Dream11 is part of the Dream Sports ecosystem (including FanCode and other products).

Partnerships and Market Trust

Dream11 collaborates with top sports organizations:

• Indian Premier League (IPL) — title sponsor (2020)
• International Cricket Council (ICC)
• NBA
• Pro Kabaddi League
• Indian Super League

For affiliates, brand recognition means higher conversion rates (CR) and easier audience engagement.

Key Information for Affiliates

• GEO: India (IN)
• Product: Fantasy sports (cricket is the main driver)
• Minimum deposit: ₹10
• Currency: INR
• Languages: English, Hindi, regional Indian languages
• Payments: UPI, Paytm, PhonePe, Google Pay, bank cards, NetBanking
• Traffic type: performance / mobile-first

Payment Infrastructure (CR-Critical)

India is one of the most developed markets for instant payments:

• UPI — primary payment method, billions of monthly transactions
• Paytm / PhonePe / Google Pay — widely used
• Minimum deposit ₹10 — critical for conversion

Low entry barrier = higher FTD conversion.

Legal Status in India

Fantasy sports is legally recognized as a game of skill in most Indian states, confirmed by multiple Supreme Court rulings.

Key points:

• Allowed in the majority of states
• Some restrictions exist (Telangana, Assam, Odisha)

Implications for affiliates:

• More stable operations compared to betting
• Lower risk of traffic blocks

Traffic Dream11: What Works Best

Allowed sources:

• Facebook / Meta Ads*
• Google Ads (PPC)
• SEO
• ASO
• In-app traffic

Prohibited:

• Push / Pop / ClickUnder
• Email / SMS
• Brand bidding

High-Converting Strategies (Practical)

• IPL-focused creatives
• “Build your fantasy team” messaging (avoid “place bets”)
• Educational content (how to win fantasy)
• Hindi localization

Ineffective:

• Aggressive gambling approach
• Claims of guaranteed winnings

Seasonality — Key Factor

• Mar–May: IPL peak (max CR)
• Sep–Nov: ICC tournaments
• Oct–Dec: Kabaddi, BBL

Up to 50–70% of all registrations occur during IPL season.

Why Dream11 is a Strong Offer

• 200+ million users
• Recognizable and trusted brand
• Low entry deposit ₹10
• Legal skill-based status
• High user retention
• Huge Indian market

Affiliate Launch Checklist

1. Join a leading affiliate program (via 3SNET: Affiliate Programs)
2. Target GEO: India
3. Create creatives highlighting IPL, fantasy teams, and low entry ₹10
4. Run traffic campaigns (Meta / PPC / SEO)
5. Optimize for CR and retention

Dream11 is one of the strongest products outside traditional gambling. Its fantasy sports model, legal status, and massive Indian audience provide affiliates with stable, scalable results. High CR, strong LTV, and minimal legal risk make it one of the top options on the market.

*Facebook belongs to Meta Platforms Inc. and may face restrictions in certain jurisdictions.