Leon Affiliate Program

Leon Affiliate Program: Complete Review for Traffic Arbitrage

The Leon Affiliate Program (Леон) is a compelling offer for traffic arbitrageurs who work with legally regulated Russian traffic or are exploring new European GEOs. This offer is available for connection through the 3SNET CPA network. Its key feature is the flexibility of its payment models based on the region: RevShare for traffic from Russia and Kazakhstan, and CPA for players from Portugal, Greece, Canada, and other countries. This approach allows partners to choose the optimal strategy for their traffic source, maximizing returns either from the loyal audiences of the former Soviet Union or from high-value European users.

The Brazilian betting market continues to demonstrate explosive growth and high audience engagement, becoming a key region for scaling iGaming projects. If your focus is on LATAM, we highly recommend exploring our detailed guide on monetizing the Brazilian gambling market. In this article, however, we will concentrate on the opportunities offered by the Leon affiliate program, which, besides its primary focus on Russia and Europe, is also open to discussing campaigns with LATAM traffic. You can clarify the current terms and possibilities for Brazil directly with the 3SNET managers.

This offer is ideal for teams skilled in paid advertising (contextual ads, targeting), as well as those who prefer SEO promotion and niche websites with a targeted audience.

Leon Brand: A Legal Bookmaker with History and Awards

Leon is one of the most recognizable brands in the post-Soviet space. The company is registered in Moscow and operates under the Russian license No. 20, issued by the Federal Tax Service back in 2011. This means the Leon affiliate program is built on a completely legal foundation: the bookmaker was formerly part of the TSUPIS system and, since 2021, has transitioned to the ERAI registry. For an affiliate, this guarantees stability and ensures no payout issues when dealing with traffic from permitted regions.

Over the years, BC Leon has built a solid reputation and received several professional awards. For instance, in 2017, the Betrating.ru portal named it “Bookmaker of the Year,” and the “Sport and Russia” award recognized it as the best online bookmaker. Such accolades are important because they boost player trust: users are more likely to register and deposit money knowing the brand is time-tested and respected by the expert community. For an affiliate, this trust directly translates into a higher conversion rate (CR).

Partnerships and Marketing: A Focus on Sports and Local Communities

Leon has always been associated with sports. The brand actively collaborates with football clubs and sports media, strengthening its presence in the niche. For an affiliate, this is an additional growth point: brand recognition reduces audience resistance and increases loyalty. When a user sees a familiar logo on their favorite team’s jersey or on a banner on a sports website, clicking an affiliate link becomes a more conscious decision.

Within the platform itself, there is a well-thought-out loyalty program: players receive bonus points — leons — for every bet. These points can be exchanged for rubles and used to continue playing. This mechanism retains users and increases their Lifetime Value (LTV). The longer a player remains active, the more the partner earns, especially under the RevShare model.

Platform: Sports Betting, eSports, and Mobile Solutions

BC Leon offers a wide range of events. The line features over 20 sports: football, tennis, hockey, basketball, biathlon, and even floorball. A separate section is dedicated to eSports — CS:GO, Dota 2, and other disciplines — allowing you to attract a young, active audience that often seeks excitement in the online format. Live betting on eSports matches enjoys stable demand, giving affiliates the opportunity to test new creatives.

For mobile users, convenient apps for iOS and Android are available. Furthermore, the Leon affiliate program uses app installation as a separate conversion action: new players are offered a 500 ruble freebet for downloading. This is a powerful incentive for registration that should definitely be highlighted in advertising campaigns to boost CR.

The payment infrastructure includes not only standard bank cards (Visa, MasterCard, MIR) but also local e-wallets like Qiwi, YooMoney, as well as Apple Pay, Google Pay, and Samsung Pay. To serve the international audience (e.g., for CPA GEOs), Interac, Perfect Money, MuchBetter, Ezeewallet, and even cryptocurrencies are integrated. Having multiple deposit and withdrawal methods reduces friction at the first deposit stage, which is critical for the CPA model.

Promotions and Bonus Policy: Tools for Boosting Conversion

The Leon affiliate program features a multi-level bonus system that helps affiliates warm up their audience:

• Welcome Bonus — a standard package for new players, including freebets and first-deposit bonuses;
• Freebet for App Installation — 500 rubles, serving as an excellent offer for mobile traffic;
• “20,000 Rubles in Freebets” Promotion — event-based offers tied to major tournaments;
• 50% Bonus on Next Deposit — motivates players to return and make repeat deposits.

All these mechanics work to increase conversion. A player who sees a clear and generous bonus is more likely to register and deposit money. For the partner, this directly impacts their final revenue. If you want a deeper understanding of which slots and providers are currently most converting, take a look at our 2025 slots review — it contains up-to-date data on mechanics and providers.

Leon Affiliate Program Terms: CPA and RevShare for Different GEOs

The main feature of the Leon affiliate program is the division of payment models by geography. This gives affiliates the flexibility to choose the most profitable strategy for their traffic source.

RevShare Model for Russia and Kazakhstan

For traffic from Russia and Kazakhstan, the classic RevShare model is available. The commission percentage is calculated from the bookmaker’s net profit, based on the “bet minus win” formula. This means the partner receives a share of the revenue from all losing bets placed by the referred player for as long as they remain active. RevShare is particularly beneficial if you can generate high-quality traffic with a high LTV — for example, through niche websites, SEO, or long-term PPC campaigns. Source restrictions here are minimal: only fraud, incentivized traffic, and spam in private messages are prohibited.

CPA Model for Europe and Canada

For users from Portugal, Greece, Canada, Slovenia, and Slovakia, the advertiser offers the CPA model. Payment is made for a deposit that the player must make within two weeks of registration. This is a quick model that allows you to earn immediately for each active user you bring. It is optimal for campaigns using contextual advertising, teaser networks, and other sources where the speed of fund turnover is important. When working with CPA, stricter rules apply: bots, fraud, incentivized traffic, Telegram channels, social media spam, and any creatives promising easy money, scam schemes, or betting advice are prohibited.

LATAM Direction: Although LATAM is not explicitly listed in the base offer terms, the market in Brazil and other countries in the region is so promising that it’s worth discussing individually. The Brazilian audience is characterized by high engagement, a love for football, and a growing demand for online casinos. If you have quality traffic for Brazil, it’s highly recommended to contact your 3SNET manager and inquire about the possibility of connecting. Experience shows that many advertisers are open to considering such proposals on an individual basis.

Affiliate Platform and Analytics

The Leon affiliate program provides access to a convenient analytics dashboard. The personal account displays all key metrics: the number of clicks, registrations, deposits, and revenue. It’s possible to track the effectiveness of different creatives and sources in real-time. This allows for quick campaign optimization and cutting off ineffective tactics. New partners have access to ready-made marketing materials — banners, text links, and promo pages — that can be used immediately after connection.

Why Connect to Leon via 3SNET

Collaborating through the 3SNET CPA network offers partners several advantages:

• Direct and transparent terms — you see the current KPIs and requirements directly in the offer card;
• Dedicated personal manager support — helps with onboarding, resolves disputes, and advises on strategies;
• Fast and regular payouts — the network guarantees timely settlements with partners;
• Expertise in working with different GEOs — we have experience with the Russian market, European, and LATAM directions.

Additionally, in 3SNET, you can find numerous other affiliate programs for the betting, gambling, nutra, and dating verticals, allowing you to diversify your income sources.

How the Leon Affiliate Program Differs from Competitors

The market has many bookmaker affiliate programs. Leon stands out due to:

• Legality and track record — a Russian license and a long history create a foundation of trust that new brands often lack;
• Payment models split by GEO — the ability to choose CPA or RevShare depending on the region allows for more precise strategy tuning;
• Its own currency (leons) — the loyalty program increases player retention and LTV, directly impacting the partner’s RevShare income;
• Clear rules for different sources — a clear distinction between allowed and prohibited traffic helps avoid blocks and rejections.

Comparing Leon with other operators active in the Russian market (e.g., Betcity or Fonbet), the main difference lies precisely in the flexibility of terms for international GEOs. This makes the affiliate program interesting for teams that already have experience running campaigns in Europe or Canada.

History and Scaling: From TSUPIS to International GEOs

Leon’s journey is an example of successful adaptation to changing regulations. Initially, the bookmaker operated within the TSUPIS framework, allowing it to legally accept bets from the Russian audience. After the transfer of authority to ERAI, the company continued its operations, confirming its status as a reliable operator. Simultaneously, the brand began expanding into other markets, leading to the creation of CPA offers for Europe and Canada. This scaling experience indicates that the advertiser thinks strategically and is willing to invest in attracting traffic from various sources.

There have been no major lawsuits or scandals that could damage the brand’s reputation. On the contrary, having professional awards and a long-standing relationship with regulators confirms that the company operates within the legal framework and values its reputation. For an affiliate, this is an additional guarantee that partner payouts won’t be frozen for arbitrary reasons.

Final Thoughts: Who Should Connect to the Leon Affiliate Program

The Leon Affiliate Program is a well-balanced offer for affiliates with varying levels of experience and specialization. It will be valuable for:

• teams working with Russian traffic who want a stable share of player losses (RevShare);
• arbitrageurs skilled in running campaigns for Europe and Canada via contextual ads or teasers (CPA with fast payouts);
• webmasters developing niche sports websites and blogs — such traffic is ideally suited for RevShare;
• those seeking a legal, reliable advertiser with a proven track record and a valid license.

Thanks to its flexible terms, transparent analytics, and the support of 3SNET, this offer can become a stable source of income in your portfolio. The opportunity to discuss the LATAM direction is particularly noteworthy: if you have quality Brazilian traffic, don’t hesitate to ask your manager about individual terms. Given the market’s growth rate, this could open up new horizons for scaling.