How do casino affiliate programs work?
Casino affiliate programs are becoming increasingly popular — the online gambling market is growing, and operators need partners to help them attract new players. For affiliates, this is one of the most stable and profitable ways to earn in the iGaming industry.
How Casino Affiliate Programs Work
Earning from a casino affiliate program starts with a simple step — connect to an offer and start driving players. But how does it work in practice?
After registering with a CPA network, an affiliate receives a unique tracking link to monitor clicks and user actions. The next step depends on the chosen promotion channel: some run ads on social media or messengers, others write blog articles or create YouTube reviews, while some use email marketing, doorways, or push notifications.
When a user clicks the affiliate link and performs the required action — such as registering or making a deposit — the affiliate earns a payout. This can be a fixed amount per action or a percentage of the player’s deposit.
Affiliates can analyze statistics at any time, adjust ad creatives, change traffic sources, and scale campaigns. This flexibility, scalability, and control over earnings are the core advantages of the model.
One of the key success factors is the quality of promotional materials. They should attract the right audience — not just random clicks. Casinos are interested in paying players, so traffic from underage users or non-target audiences can lead to a ban. In most gambling offers, incentive traffic and fraud are prohibited.
Who plays at online casinos? Statistics show that these are usually adults over 30 with disposable income and free time. Both men and women play, united by one thing — the thrill of winning.
Research indicates that frequent casino visitors are often single individuals over 30 whose jobs leave them with both the time and money for entertainment.
Traffic source choice is equally important. Many gambling offers specify exactly where advertisers want new players to come from, while others allow affiliates to choose freely. Social networks (Facebook*, Instagram*, VKontakte), messengers (Telegram), mobile apps, YouTube, doorways, email marketing, and push notifications often perform well. Fraud and incentive traffic remain strictly prohibited.
There are no universal recipes — affiliates should track campaign performance, test creatives, and optimize placements.
Payout Models in Casino Affiliate Programs
There are several models to earn from gambling:
- CPA — Cost Per Action. The advertiser pays a fixed amount for a specific action completed by a new player, such as making the first deposit or becoming an “active player.”
- CPL — Cost Per Lead. Similar to CPA but focuses on leads, such as a completed registration. CPL rates are usually lower than CPA rates.
- RevShare — Revenue Share. The affiliate earns a percentage (typically 30–50%) of the deposits or net profit generated by the referred player, for as long as they remain active.
You can work with casino affiliate programs directly, but partnering via a CPA network is often more profitable. CPA networks maintain long-term relationships with casinos, helping affiliates secure better rates, higher limits, and fast payouts.
CPA Network 3SNET Offers Affiliates:
- A wide variety of gambling offers from both popular and emerging brands;
- Extensive GEO coverage — Russia, Kazakhstan, Belarus, European countries, China, USA, Australia;
- Multiple payout models (CPA, CPL, RevShare) and reliable payments;
- Opportunities for custom terms and increased rates;
- Proven case studies and expert tips;
- Ongoing support via Skype.
Looking for the best casino affiliate programs to start earning? CPA network 3SNET has dozens of active offers with top brands, diverse GEOs, and competitive rates.
Casino Affiliate Programs from 3SNET: Offers and Terms
CPA network 3SNET offers affiliates a wide selection of gambling offers with varying terms and advertiser requirements — all designed to maximize earnings.
Under the Glory brand, several operators offer different conditions for affiliates. 3SNET works with Glory on multiple verticals — casino, slots, sports betting. Available in Russia, CIS countries, and other markets. Traffic sources include YouTube, contextual ads, social networks, Telegram, Google Play, and App Store apps. Models: CPA, CPL, or RevShare.
Works on CPA, paying for the first deposit of an active player. GEO: Russia, selected European countries, and Latin America. Advertiser provides ready-made creatives and allows all traffic sources except incentivized.
Babu accepts poker, casino, and betting traffic on CPA for the first deposit or qualification. Main GEOs: India and Asian markets. Strict KPIs — no underage traffic, adult content, competitor brand mentions, fraud, or incentivized traffic. New affiliates complete a test period before full cooperation.
1xBet operates in Russia, CIS, Europe, Latin America, and Africa. Pays for the first deposit, with rates depending on GEO. Most traffic types are allowed except prohibited and incentivized traffic. New affiliates start with a test cap.
Vavada works on CPA, CPL, and RevShare. Main GEOs: Russia, CIS, and Latin America. Offers a variety of landing pages, banners, and promotional materials. Fraud, incentivized traffic, and rebrokering are prohibited.
BetUS targets the USA and Latin America, offering CPA and RevShare. Accepted traffic: SEO, PPC, contextual ads, social media, sports forums. Incentive traffic and certain ad formats are banned.
- Cool Affiliates Program
Cool Affiliates covers multiple GEOs, including Russia and European countries. Pays for first deposits or registrations. Allows most traffic sources except fraud and incentivized. New partners receive a test period.
- GenesysOne Affiliate Program
Specializes in online casinos, slots, and live games. GEOs: Europe, Canada, Australia. Payouts for first deposits or registrations. All traffic types allowed except incentivized or illegal.
PremierBet focuses on African markets — Nigeria, Kenya, Ghana, Tanzania, and more. Pays CPA for first deposits or player activity. Accepts mobile, social media, banner, and SEO traffic. Incentivized and rebrokered traffic prohibited.
KTO accepts casino and betting traffic from Latin America and Europe. Works on RevShare or CPA for first deposits. Allows most traffic except fraud and incentivized. Provides multiple creatives and landers per GEO.
