How do casino affiliate programs work?

The online casino market is showing steady growth year after year. Though casinos make huge profits, they still require affiliates to attract traffic and, consequently, new players.

Earning from a casino affiliate program starts with the selection of an offer

  • New gambling program affiliate receives a special link to the casino, which will be able to determine from whom exactly a new visitor came.
  • The affiliate places casino adverts in social networks, blogs, websites, embeds in emails, etc. Some casinos provide creatives (materials to attract new users), others allow you to use their own developments (but sometimes with restrictions and clarifications).
  • After a new player follows the link and performs the necessary action (registration, deposit, start playing), the affiliate gets an agreed reward from the casino: the exact amount or percentage.
  • The affiliate can monitor the success of the advertising campaign and change its strategy, getting increasingly more money from the casino.

An important place in the successful work of the affiliate is the quality of promotional materials. It is essential that they attract the right audience that is required by the online casino. First of all, we are talking about the solvent population, so attracting minors is generally prohibited in gambling. A distinctive feature of regular visitors to online casinos can be called excitement and the desire to get easy money. Both men and women can play.

According to studies, frequent casino visitors are single people in their 30s, whose work leaves them enough time and money for entertainment

The channel for getting traffic is equally important. In gambling offers, the advertiser usually specifies exactly where he wants to get new users. Yet, there are enough offers where the affiliate can choose the channel independently. Social networks (Facebook, Instagram, VKontakte), messengers (Telegram), applications, YouTube, doorways, email newsletters and push notifications are popular. Fraud and incent are forbidden.

There are no ready-made solutions, so the affiliate can track the effectiveness of his ad campaigns and change the placement of creatives and links.  

I’ll buy casino leads!

There are several models for making money from gambling:

  • CPA stands for Cost Per Action. In this case, the advertiser is willing to pay a certain amount only for a specific action made by a new user. Particularly, in the CPA affiliate program, casinos pay for the first deposit made or for an “active player” (who, after depositing money, starts spending it on games).
  • The CPL (Cost Per Lead) model is often referred to as a type of CPA. It is also about performing an action, but of a different kind. The advertiser pays for a lead, that is, the contact details left by a new player. In casino affiliates programs, the registration of a new user on the site or in the app will usually be paid for.  CPL rates are lower than those of the CPA model.
  • RevShare is one of the demanded payment models in gambling affiliate programs. Here, the advertiser pays a certain percentage (from 30 to 50%) of the amount of deposits made by the new user or profit received by the casino. An important advantage of this work system is the fact that the webmaster receives his payments all the while the player makes actions on the casino site (i.e. deposits and plays).

It is possible to work on the casino affiliate program directly. But it is much more profitable to do it through an affiliate network. The main advantage of cooperation is that the network has a long-term relationship with all casinos, which allows you to quickly and efficiently solve issues, receive payments, increase limits and rates, if the traffic satisfies the advertiser.

The 3snet CPA network offers its webmasters optimal conditions of cooperation:

  • a large variety of offers on gambling topics, the ability to work with well-known and new brands;
  • extensive GEO (Russia, the nearest countries like Ukraine, Kazakhstan, Belarus), European countries, China, USA, Australia;
  • various payment models (CPA, CPL RevShare), stable payments;
  • opportunity to get individual terms and increased rates;
  • working cases and tips from proven masters;
  • constant support and consultations on skype.

Offers of casino affiliate programs from 3snet

The 3snet CPA network offers webmasters a large selection of gambling offers. They are distinguished by various working terms and advertiser requirements, but all allow webmasters to earn good money.

Under the common and most famous brand in the world of gambling – Vulcan – work different companies. The 3snet CPA network features Vulkan Casino, Vulkan Platinum, Vulkan Russia, Vulkan Mega, Vulkan Original 777, Vulkanprimer, Vulkan Prestige, Vulkan Neon, Vulkan Grand, Vulkan Vegas, Vulkan 24, Club-Vulkan. There are more than 50 offers working under this brand. A variety of conditions are proposed. GEO Russia is most often required, but there are offers for the neighbouring countries (Belarus, Ukraine, Kazakhstan). In addition, there are plenty of offers with a specific source of traffic: YouTube, context, social networks, Telegram, Google Play and AppStore applications. Working models: CPA, CPL or RevShare.

The offer works on the CPL model, offering payment for player registration on the site. Nevertheless, the advertiser separately specifies that conversion to deposits of at least 7% is mandatory, otherwise the traffic may be paid partially. Attracting traffic via Internet sites, doorways, contextual and banner ads, mobile traffic, video and e-mail is allowed. Only ClickUnder/PopUnder, rebrokering and incent traffic is prohibited. The advertiser offers a wide range of landing pages and advertising materials.  

All offers work on the CPA model; the first deposit of an active player is paid. GEO: Russia, China, Finland, Norway and Sweden. Payment and conditions are the same for all countries. Advertiser provides his creatives. All traffic sources are accepted, except Incent traffic. 

Affiliate program for poker, casino and betting, works on the CPA model – for the first deposit or qualification. GEO is only Russia and CIS. The advertiser requires strict adherence to KPI: it is forbidden to attract minors, use pornographic resources and refer to other brands, as well as, there is no payment for fraud and incentivized traffic. Each new affiliate is given a test of the minimum number of deposits or registration, after that a decision on cooperation is made. 

Frank Cazino offers are looking for new users from Russia and Turkey. The first deposit is paid: at the same time, for Russia the total minimum is $10, and for Turkey – $20. But the payout for Turkey is higher. All sources of traffic are allowed, there is a ban only on rebrokering and incent traffic, no fraud and incent is accepted. Each new partner is given a test for the minimum number of deposits, after which the limit can be increased individually. 

Diamond club casino offers only two GEOs: Italy and Germany. On both of them, there is a payment for a deposit of 20 euros and player activity for 5 euros of the deposit amount. Meanwhile, the payout for Germany is higher. Each new webmaster is given a volume of 5 deposits. The advertiser suggests two landing pages for each country. 

The offer is oriented to Russia, Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Uzbekistan and Ukraine. This casino accepts traffic from all sources except ClickUnder/PopUnder, rebrokering and incent traffic. Payment is made according to RevShara model, 50% of net casino profit from a new attracted player. 

  • SlotV Affiliate Program

SlotV affiliate program features various GEOs: Russia, Kazakhstan and Scandinavian countries. The first deposit is paid, the amount of deposit and payout depends on the country. All types of traffic are allowed, except for fraud and incentivized traffic. After successfully passing the test, it is possible to increase the limits. Affiliate Program of Casino Columbus proposes an offer for Russia. A minimum total deposit of $5 is paid. Traffic from all sources is accepted, except for fraud and incent.

  • NetoPartners Affiliate Program

NetoPartners suggests offers for different slots and online games. Many GEO options are possible: Russia, Canada, Germany, Italy, Scandinavian countries. The first minimum deposit or registration is paid. It also accepts traffic under casino schemes.

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