Traffic for lottery offers
Lottery offers at 3SNET are a simple and reliable vertical for earning in iGaming. The network provides access to leading brands such as LotoClub, Stoloto, Loto247, Lottor, EuroJackpot, Lotto Agent, and other popular lotteries. This selection allows affiliates to work both with local markets and with international traffic.
Lottery websites are easy to understand for players: they register, buy a ticket online, track draws in their personal account, and, in case of a win, pass verification and receive their payout. For affiliates, this means high trust in the product, stable conversion, and long customer lifetime value (LTV).
How lottery affiliate programs work
It’s straightforward: choose the right offer depending on the GEO, launch your marketing campaign, and get paid for conversions. The process looks like this:
- The advertiser specifies which traffic sources are allowed or prohibited (most often SEO, email campaigns, push notifications, and social media ads work well);
- The player clicks on your link, registers, and completes a target action: makes a first deposit or buys a ticket;
- Payouts are made under CPA (a fixed amount for a deposit or ticket purchase) and RevShare (a percentage of the player’s revenue);
- Terms are transparent: each offer includes clear details on conversion goals, traffic sources, reconciliation periods, and payout schedules.
Where lottery offers perform best: GEO insights
Lottery affiliate programs at 3SNET cover dozens of countries. Some offers are global, while others target specific local markets. In practice, the best results often come from:
- CIS — popular with Stoloto and other national lotteries, with strong user engagement in online ticket purchases;
- Europe — EuroJackpot and Lotto Agent are in demand in Germany, Spain, Italy, and Poland;
- Latin America — Brazil, Argentina, and Mexico show steady conversions as online lottery draws grow in popularity;
- India and Asia — international projects like Loto247 perform well here, especially via mobile channels;
- Tier-1 markets (USA, Canada, UK) — higher competition, but also higher average player value. CPA rates for deposits or tickets can reach $150–200.
This flexibility allows affiliates to test different strategies — from global campaigns to localized targeting. Lottery offers show the best performance in regions where online gaming is regulated and players are accustomed to digital services.
Why you should add lottery offers to your portfolio
Lottery affiliate programs are a great way to diversify traffic and enter a vertical with a low entry barrier. Unlike casino or betting, lottery players spend smaller amounts but return regularly, which generates high LTV. According to industry data, up to 40% of players purchase tickets again within the first month. For affiliates, this means predictable revenue and a longer customer lifecycle.
Want to test lottery offers? Join the 3SNET CPA network to get access to exclusive deals, scaling tools, and fast payouts.
If you want to launch your offer in our network, please contact the sales department via the contact form.
