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Minsk iGaming Affiliate Conference: experts will discuss affiliate marketing in the gambling industry

On April 24, Smile-Expo organizes Minsk iGaming Affiliate Conference in Belarus. The event will focus on affiliate marketing in gambling. The first Belarusian iGaming conference will gather online casino software providers, developers, and marketers.

Speakers and main topics

The main discussion topic will be the Act “On the improvement of the gambling business regulation” that will come into effect on April 1, 2019. Gambling experts will speak about changes in the field brought by the new legislation, its advantages and pitfalls.

The event will feature the founder of SoftSwiss, major casino software provider, – Ivan Montik. The expert will highlight how to attract and retain new players on a gambling site. Besides, the specialist will explain what the player LTV depends on and how to build the collaboration with affiliate programs correctly.

Anton Merkulov, head of business development at Propeller Ads, will share with the audience how to promote gambling offers with pop-under and push notification traffic. The expert will also elaborate on case studies of real advertising campaigns.

Founder of Quintessence Roman Bout will make a presentation “How to launch a successful online casino”. The specialist will provide important aspects of launching a gambling platform and offer real-life examples and case studies.

Dmitry Belianin, chief marketing officer at DAO.Casino, will touch upon the topic of the blockchain technology in gambling. The speaker will introduce the audience to the advantages of smart contracts for casinos and analyse challenges of the modern market.

Speakers will also discuss:

  • traffic arbitrage in gambling;
  • how SEO brings a casino to the top of search results;
  • how gamification helps to attract new players and boost their loyalty.

Who may get interested in the conference?

The event will be useful for:

  • arbitrage specialists;
  • advertisers;
  • webmasters;
  • developers;
  • gaming operators and providers;
  • bookmakers;
  • affiliates;
  • SEO specialists.

Conference attendees will learn about efficient methods of SEO, the latest online gambling trends. Guests will also have a possibility for networking – a nice chance to find new partners, promote and develop business.


The event will take place at Doubletree By Hilton Hotel Minsk, 9 Pobediteley avenue, Minsk, Belarus.


The event will be hosted by the international firm Smile-Expo that has been organizing exhibitions, congresses, forums, and conferences about technologies for 13 years.

Find more information about the event on the website of Minsk iGaming Affiliate Conference.

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