Lottoland Affiliate Program

Lottoland affiliate program

Lottoland (Lottoland Affiliate Program) is the official affiliate program of the renowned gambling platform that allows betting on international lottery results. The 3SNET CPA network features the Lottoland offer with a focus on the Brazilian market (BR). Unlike traditional casinos and bookmakers, Lottoland offers a unique gambling product: bets on the results of the world’s largest lotteries (EuroMillions, Powerball, Mega Millions, and more) with the chance to win multi-million-dollar jackpots. The operator holds a local Brazilian license and strictly complies with all Brazilian legal requirements.

Lottoland Brand History: From Gibraltar to Brazil

Lottoland was founded in 2013 in Gibraltar and has since grown into a global operator with a broad international audience. The company’s headquarters and offices are located in Gibraltar, Malta, Australia, Germany, Ireland, and other countries.

In 2018, Lottoland entered the Brazilian market and has been actively investing in local adaptation ever since. In 2024-2025, with the legalization of the betting market in Brazil, the company obtained a local license and aligned its operations with Brazilian legislation (Law No. 14.790/2023 and SPA/MF ordinances).

Today, Lottoland is an international company operating in online lottery and betting, with proprietary technology platforms and experience in licensed and regulated markets.

Awards and Industry Recognition

Lottoland has participated in various international industry awards, including:

  • EGR Operator Awards: multiple nominations in categories related to online lotteries and innovation.
  • International Gaming Awards: participation in awards recognizing operator activities in the lottery segment.
  • Global Gaming Awards: participation in competitions assessing contributions to the development of the lottery and gambling industry.
  • AskGamblers Awards: user ratings and reviews on the AskGamblers platform reflecting player experience.

Mentions of awards and nominations confirm Lottoland’s active presence in the international online gambling industry; however, specific wins and categories should be verified from official sources.

These awards demonstrate that Lottoland operates at an international level, meets high standards, and values its reputation.

What Are Lottoland and the Lottoland Affiliate Program?

Lottoland is an international online platform that allows players to bet on the outcomes of the world’s largest lotteries. Instead of buying official lottery tickets, users wager on which numbers will be drawn in EuroMillions, Powerball, Mega Millions, SuperEnalotto, and others. This is a legal alternative to traditional lotteries, available in Brazil.

Lottoland Affiliate Program is the official partner program offering affiliates favorable terms to monetize Brazilian traffic through this unique lottery product.

Key Information for Affiliates

  • GEO Focus: Brazil (BR)
  • Product: Bets on international lottery results (EuroMillions, Powerball, Mega Millions, etc.)
  • Payout Model: CPA / RevShare (check with your manager)
  • Minimum Deposit: from R$3 — ultra-low entry threshold
  • Accepted Currency: BRL (Brazilian Real)
  • Payment Method: PIX (main local method)
  • Site Language: Portuguese (fully localized)
  • License: Local Brazilian license (compliant with Law No. 14.790/2023)
  • Special Note: Postback delay up to 3 hours — consider this in analytics
  • Important: Brand and cross-brand promotions are strictly prohibited

Unique Product: Betting on International Lotteries

Lottoland is neither a casino nor a traditional bookmaker. It is a unique product attracting players interested in large prizes and jackpots.

Why It Works:

  • Jackpot Dreams: Players can win amounts comparable to EuroMillions or Powerball prizes (millions of dollars) without leaving Brazil.
  • Frequent Draws: Major lotteries are held multiple times per week, ensuring ongoing player engagement.
  • Low Entry Threshold: Minimum bets of R$3 allow participation even on a small budget.
  • Transparency: Results are based on official lottery draws, eliminating manipulation.

Popular Lotteries on Lottoland:

  • EuroMillions — European lottery with jackpots up to €200+ million
  • Powerball — American lottery with jackpots over $1 billion
  • Mega Millions — another major U.S. lottery
  • SuperEnalotto — Italian lottery with large prizes
  • La Primitiva, El Gordo — Spanish lotteries

Payment Methods and Minimum Deposit

Lottoland emphasizes simplicity and local adaptation. In Brazil, only one payment method is used — PIX — which aligns perfectly with local habits.

Method Type Minimum Deposit Speed
PIX Instant transfer R$3 5–10 seconds

Why PIX only? Over 90% of online payments in Brazil are made via PIX, perfectly matching local habits. The R$3 minimum deposit is one of the lowest in the market, critical for high FTD conversion.

Currency: BRL — players see prices in their local currency, enhancing trust and conversion.
Site Language: Fully in Portuguese.

Regulatory Compliance and Legality in Brazil

Lottoland is among the most legal and regulated operators in Brazil. This is a major advantage when working with Brazilian players, as they trust licensed platforms.

The company fully complies with Brazilian laws, including:

  • Law No. 14.790/2023 — the primary law on betting and lotteries
  • SPA/MF Ordinances No. 827/2024, No. 1.231/2024, No. 1.330/2024 — regulations from the Ministry of Finance
  • Consumer Protection Code (CDC) — safeguards player rights
  • General Personal Data Protection Law (LGPD) — Brazilian equivalent of GDPR
  • CONAR — Brazilian Advertising Self-Regulation Council rules

Affiliate Note: All creatives and ads must comply with CONAR and Brazilian law. Misleading advertising, guaranteed-win claims, or targeting minors is prohibited. Compliance ensures long-term partnerships and stable payouts.

Social Responsibility and Charity

Lottoland supports initiatives related to sustainability and responsible gambling.

Partnership with the Prince Albert II of Monaco Foundation

Since 2019, the company has collaborated with the Prince Albert II of Monaco Foundation — dedicated to environmental protection, sustainable development, and biodiversity conservation. Joint initiatives supporting environmental projects have been reported.

Local Initiatives

The company also participates in select social and marketing activities in local markets, including Brazil. Public details on scale and format are limited.

Responsible Gambling Tools

  • Deposit limits
  • Time-spent reminders
  • Self-exclusion options

These measures comply with regulations in the licensed markets where Lottoland operates.

Sports and Media Partnerships

  • Real Madrid CF: Regional partner 2016–2018; branding used in marketing and training kits
  • Atlético Madrid: Betting partnership for several seasons
  • Television and digital advertising in Europe and Australia
  • Influencer marketing: collaborations with local bloggers and media, including Brazil

Media Presence and User Reviews

Lottoland is mentioned in international media including Bloomberg, Reuters, The Guardian, and iGaming publications. Coverage includes news and analytical articles.

  • User Reviews: AskGamblers, Reclame Aqui — ratings and comments vary over time
  • Social Media: Official Facebook* and Instagram* accounts share news, campaigns, and product updates

Affiliate Program: Traffic Rules and Allowed Sources

The Lottoland offer clearly defines allowed and prohibited traffic sources. Payout depends on traffic quality and compliance.

Allowed:

  • Facebook (FB App)*
  • PPC (Google Ads, Bing)
  • SEO / Doorways — non-branded traffic
  • ASO (App Store Optimization)
  • Mobile App (store, PWA, APK)
  • In-app traffic

Strictly Prohibited:

  • Teaser / Banner / RTB / DSP
  • Email marketing
  • ClickUnder / PopUnder
  • Messengers and SMS
  • Push notifications
  • Brand & Crossbrand
  • Other sources require approval

Check current rules with your manager before launching campaigns.

Learn more about each allowed traffic source (SEO, ASO, In-app, Facebook, PPC) in our 3S.INFO glossary. It covers channel specifics, advantages, limitations, and practical tips for Brazilian campaigns.

Why Lottoland is Ideal for Brazil

Brazil by the Numbers

  • Legalization: Law No. 14.790/2023 legalized and structured the Brazilian betting and lottery market
  • Lottery Popularity: Brazilians actively play lotteries like Mega-Sena; Lottoland provides access to larger international jackpots
  • PIX Economy: Over 90% of payments are made via PIX — perfect alignment with Lottoland’s payment system

Work only with legal brands: Lottoland is part of our exclusive selection of legal Brazilian offers, featuring verified operators with local licenses, compliant with Brazilian regulations. This ensures stable payouts and long-term cooperation.

Offer Advantages

  • Unique product — lottery niche, no direct competition with casinos or bookmakers
  • Ultra-low minimum deposit — R$3 attracts mass-market players
  • Full legality — local license ensures trust and partner security
  • PIX only — main Brazilian payment method, no payment issues
  • Localization — fully in Portuguese
  • Facebook* allowed — main social traffic source

Key to success: highlight EuroMillions and Powerball jackpots converted to BRL, mention “bets from R$3,” and use PIX in creatives.

Learn more about the Brazilian iGaming market: In our Brazilian gambling market review on 3S.INFO, we cover regulations, tax rates, advertising rules, payment habits, and practical affiliate recommendations. Content is regularly updated.

Quick Start Checklist: 5 Steps for Lottoland

  1. Register with 3SNET
  2. Request access to the Lottoland offer from your manager
  3. Prepare creatives in Brazilian Portuguese emphasizing jackpots (converted to BRL), low minimum deposit (R$3), and PIX
  4. Set up campaigns on Facebook*, PPC, SEO, or other allowed sources (consider postback delay up to 3 hours)
  5. Analyze first leads and scale your success

Lottoland is a unique offer in the Brazilian market. No direct competition with casinos, full legality, ultra-low entry threshold, and local payment adaptation make this offer a “blue-chip” for affiliates. For non-standard products with high CR and player trust, Lottoland is the top choice.

*Facebook is owned by Meta, blocked in Russia by court decision.

 

FAQ

What exactly is Lottoland — is it a casino, a bookmaker, or a lottery?

Lottoland is a unique gambling platform that operates in the format of betting on international lottery results. Unlike classic casinos or bookmakers, players don't spin slots or bet on match outcomes. Instead, they place wagers on which numbers will be drawn in the world's largest lotteries like EuroMillions, Powerball, and Mega Millions. If their numbers match the official draw, they win jackpot-sized prizes. It's a distinct niche that combines the excitement of lotteries with the convenience of online betting.

Is Lottoland legally licensed to operate in Brazil?

Yes, absolutely. Lottoland is one of the most legally compliant operators in Brazil. The company holds a local Brazilian license and strictly adheres to all national regulations, including Law No. 14.790/2023 (the primary law on betting and lotteries), SPA/MF ordinances, the Consumer Protection Code (CDC), and the LGPD data protection law. This full legal compliance builds strong player trust and ensures long-term stability for affiliates.

Why does Lottoland only use PIX, and what's the minimum deposit?

Lottoland focuses on simplicity and perfect local adaptation. PIX is used exclusively because it's the dominant payment method in Brazil — over 90% of all online payments go through PIX. This eliminates payment friction and maximizes conversion. The minimum deposit is just R$3 (Brazilian reals), one of the lowest thresholds on the market. This ultra-low entry barrier significantly boosts FTD conversion rates, as players can start chasing jackpots with minimal risk.

What traffic sources are allowed for the Lottoland offer?

The Lottoland offer has clearly defined rules. Allowed sources include: Facebook (FB App), PPC (Google Ads, Bing), SEO and doorways (non-branded traffic), ASO, mobile apps (store, PWA, APK), and in-app traffic. Strictly prohibited sources: teaser/banner networks, RTB/DSP, email marketing, ClickUnder/PopUnder, messengers/SMS, push notifications, and any brand/cross-brand bidding. Always check current rules with your personal manager before launching.

How does the postback work, and what's the attribution model?

Postback in Lottoland operates with a delay of up to 3 hours. This is due to internal lead verification and anti-fraud checks, so factor this into your tracker settings (Binom, Keitaro). Attribution follows a last-click model with a 30-day cookie lifetime. If a player returns within 30 days and makes a deposit, you still receive the commission. Passing {clickid} and {subid} macros is mandatory for correct lead crediting.

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